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- Graphic design surrounds us, conveying messages and promoting products. But there's more to this than meets the eye. Quality design can be complex and multi-layered; the end result of subtle influences and endless research. Masters of design Steven Heller and Mirko Ilic - co-authors of THE ANATOMY OF DESIGN - reveal the hidden meanings behind the creativity, and help you design a career in the field.
- No longer settling for the 30-second spot, brands strive to be more visible and more subtle at the same time, as the endangered spot gives way to reality show and video game tie-ins, and brand-generated content appears everywhere from YouTube and Xbox to airplanes and movie theaters. Those in the avant guarde of the branding revolution report on what's working, what isn't, and where the trend is headed.
- For writer/director /producer David Chase, The Sopranos was a prime opportunity to take his own personal vision from initial concept to full-blown production: writing, directing and creatively guiding the entire first season, and beyond. Part satirical loving homage to the influences of the great American gangster films, part dark comedic study of a New Jersey Italian-American family, The Sopranos is the first-ever TV series set against the family life of a contemporary Mafioso and has struck a deep chord with viewers and critics alike, changing the medium, forever. A rare chance to hear from Chase on his Peabody and multi-Emmy Award-winning HBO series.
- First-rate arts and entertainment coverage gets lost in the sea of celebrity gossip and pseudo news on newsstands and on the Web. But look again and you'll find there is enough to satisfy the most avid culture maven. Speakers from prestigious publications discuss what it takes to stand out in a tabloid world.
- Mystery novels take their place as some of the most entertaining and engaging translations to the screen. But what does it take to get it right? Our panel of critically acclaimed, bestselling authors and screenwriters discuss the perils and pitfalls of the process, and the basics of transforming storyline, characters, themes and style to create a satisfying movie.
- Fantasizing about a career you can handle that still pays big bucks? Come hear Stanley Bing's wickedly funny approach to the job search from his new book 100 Bullshit Jobs and How to Get Them. It's one-part humor and two-parts savvy advice from a seasoned media pro. He dissects the skills needed to excel, as well as the upside, the downside and the dark side. Who knows? Between laughs, you just might discover the career you were born for.
- In 2002, Lee Daniels produced the critically acclaimed box office success Monster's Ball, starring Halle Berry, who made history by becoming the first black woman to win an Academy Award for Best Actress. Now a power player in the industry, Daniels went on to produce the controversial film, The Woodsman, starring Kevin Bacon and Mos Def. Last year, he made his directorial debut with Shadowboxer, starring Oscar winners Helen Mirren and Cuba Gooding, Jr. Daniels sits down with Spike Lee's longtime producer Monty Ross for a look at his career.
- Accomplished, prolific, multi award-winning filmmakers discuss their amazing body of work and offer sound advice for aspiring producers, directors, editors and screenwriters.
- Learn from leading creative execs what it takes to develop, produce and promote a horror hit today. Our panel of experts will explore what goes into turning out original, marketable and creatively successful screamers, and will also reveal the latest publicity and marketing techniques to create the buzz you need. Find out where the genre is now - and where the trends are taking it.
- In the ever-expanding world of cable television, channels are looking for content and cable nets are more open to hearing about the 'next big thing.' Some of the top programmers in the business reveal how the pitch process really works and offer tips on how to package your ideas to get them in front of the decision-makers.
- The impact of new technology on traditional radio is still in the early stages, but be assured, a transformation is underway. Recent innovations such as HD, satellite radio, Internet streaming, mobile audio, and podcasting are revolutionizing the industry. Early adopters and aggressive station managers are driving the changes that will characterize radio of the future. Insiders explore the new landscape, and talk about what it will mean for future career-seekers.
- Love sports? Can't jump? Try media. Excellent writing skills and a passion for 'the game' are just the minimal requirements - practical experience, good clips, perseverance and a desire to work harder than anyone else will also serve you well. Our line-up of media all-stars knows the score and will walk you through the necessary steps to break into this competitive arena.
- Best known as "Hitler's filmmaker," Leni Riefenstahl was one of the most fascinating and controversial figures of the 20th century. Her best-known works, Triumph of the Will and Olympia were hailed as masterpieces when they came out in the late thirties. However, at the end of the war these films destroyed Riefenstahl's career, no longer recognized as great art but condemned as a Nazi propaganda. Steven Bach (author of one of the best books on the film industry, Final Cut) reveals the truths and lies behind Riefenstahl's self-created mythology. In interviewing hundreds of new sources-including her colleagues and intimate friends, Bach has come up with an exceptional work of historical investigation that untangles the past. The book is an objective but unsparing appraisal of a woman of spectacular gifts corrupted by ruthless personal ambition.
- When Bill Clinton was desperate to divert an unfriendly Washington Press Corps, humor was a tactic and speechwriter/humorist Mark Katz was his secret weapon. Katz, founder of The Sound Bite Institute (a "one-man comedy think tank"), has helped hundreds of politicians and corporate types sound like comedy pros. Katz offers pointers to aspiring writers, publicists, performers, public speakers and anyone else who wants to charm an audience, beguile their friends and just get everybody to lighten up already.
- Although the theater world has been slow to adopt hi-tech marketing methods, changes are taking place as a younger, tech savvy group of producers, marketers and publicists are introducing new strategies to get people into the seats. New players are dramatically changing the way shows are publicized and marketed, both on and off Broadway. Learn how these innovators are bringing in audiences.
- Breaking into news reporting is becoming easier with ever-evolving technologies, expanded delivery systems and the public hunger for 24/7 on-demand updates. News execs agree that user-generated content is strengthening their coverage and is here to stay. Leading techno newshounds walk you through the steps to getting started.
- Walt Disney transformed animation from novelty to art form, first with Mickey Mouse and then with his feature films-most notably Snow White, Pinocchio, Fantasia, Dumbo, and Bambi. Hear author Neal Gabler on how this creative visionary reshaped the entertainment industry by building an empire combining film, television, theme parks, music, book publishing, and merchandise in a way that was unprecedented, and later widely imitated. Seven years in the making and meticulously researched, Neal Gabler's book on Disney is a biographical tour de force. Gabler is the first writer to be given complete access to the Disney archives and the result is the story of a man whose work left an indelible brand on American pop culture.
- In this, the most exciting election year ever, who was ignored, who got hammered, who will go all the way? And, no matter what happens, why it is always the media's fault?
- Some films are destined to be hits, others greatly exceed box office expectations (as we have witnessed in the extreme this year), and thousands more barely make a blip on the radar screen. With no sign of the movie-making machine stopping, how do publicists break through the wall of noise to get their movies front and center?
- Music plays a huge role in the success of a television series. It sets the tone, connects the scenes and helps to define the ethos the show. Find out from these industry leaders the ins and outs of getting your music on the tube, from composing to licensing to publishing.