Licensed the "Beverly Hillbillies" name and characters from CBS in
order to establish a Casino called "Jethro's". A picture of Granny
hangs over every bed with the caption: "Don't you touch her boy!"
He tried to shed the public's "hillbilly" perception of him by starring
as good-guy crime fighter Max Colepepper in the unsold pilot, "The
Asphalt Cowboy," in the early 70s.
Earned a bachelor's degree in Business Administration from Santa Clara
University (minored in philosophy).