Magellan AI, the podcast analytics platform with the world’s largest database of podcast advertising data, today announced support for podcast-to-podcast attribution within its Measurement product suite.
Magellan AI’s dashboard reports core metrics from podcast growth campaigns, like podcast downloads, unique listeners, and the listener conversion rate. For the first time, podcast marketers using Magellan AI will be able to break unique listeners out into one-time listeners and repeat listeners.
"We've been asked by so many customers: can you tell me how many new listeners came to my podcast after we promoted it on other podcasts? We're thrilled to get this feature into publishers’ and advertisers’ hands to help them answer that,” said Cameron Hendrix, CEO and Co-Founder at Magellan AI.
Magellan AI provides customers with dedicated Measurement Success Managers that handle all the setup and troubleshooting of new campaigns. The reporting dashboard provides both executive-level summaries and granular breakdowns,...
Magellan AI’s dashboard reports core metrics from podcast growth campaigns, like podcast downloads, unique listeners, and the listener conversion rate. For the first time, podcast marketers using Magellan AI will be able to break unique listeners out into one-time listeners and repeat listeners.
"We've been asked by so many customers: can you tell me how many new listeners came to my podcast after we promoted it on other podcasts? We're thrilled to get this feature into publishers’ and advertisers’ hands to help them answer that,” said Cameron Hendrix, CEO and Co-Founder at Magellan AI.
Magellan AI provides customers with dedicated Measurement Success Managers that handle all the setup and troubleshooting of new campaigns. The reporting dashboard provides both executive-level summaries and granular breakdowns,...
- 12/19/2023
- Podnews.net
Magellan AI, the podcast analytics platform with the world’s largest database of podcast advertising data, today announced a new collaboration with Experian, the world’s leading information services company. Experian’s Identity Graph will power Attribution by Magellan AI. The new attribution platform was recently announced and will enable podcast advertisers and publishers to gain insights into campaign performance and success within the Magellan AI dashboard.
“The diversification of podcast hosting and listening platforms can lead to wildly varying data coming from publishers and advertisers,” said Cameron Hendrix, CEO and co-founder of Magellan AI. “Through collaboration with Experian, we can map data with precision to clean up reporting for our clients and provide them with incredibly accurate attribution results.”
“Advertisers and marketers want to be confident in planning, optimizing and measuring the success of their campaigns.” said Chris Feo, SVP Sales and Partnerships, Experian Marketing Services. “While fragmentation continues to challenge marketers,...
“The diversification of podcast hosting and listening platforms can lead to wildly varying data coming from publishers and advertisers,” said Cameron Hendrix, CEO and co-founder of Magellan AI. “Through collaboration with Experian, we can map data with precision to clean up reporting for our clients and provide them with incredibly accurate attribution results.”
“Advertisers and marketers want to be confident in planning, optimizing and measuring the success of their campaigns.” said Chris Feo, SVP Sales and Partnerships, Experian Marketing Services. “While fragmentation continues to challenge marketers,...
- 12/5/2022
- Podnews.net
Magellan AI, the podcast advertising analytics and attribution platform with the world’s largest database of podcast advertising data, announced today that they have been validated as a third party partner by Spreaker from iHeart, the leading podcast platform for monetization, globally. This integration will allow all advertising campaigns run on the Spreaker network to use Attribution by Magellan AI, which delivers accurate and in-depth campaign results and attribution analytics.
“We are dedicated to enabling the podcasters on Spreaker to have access to industry-leading data and analytics,” said Mattia Verzella, Head of Partnerships and Enterprise Sales at Spreaker. “We are happy to support Magellan AI as they continue to grow the podcast space through valuable third-party attribution and metrics.”
“We are excited to empower Spreaker users to utilize Attribution by Magellan AI to gain access to in-depth information about advertising campaigns” said Jim Ballas, Head of Publisher Partnerships at Magellan AI.
“We are dedicated to enabling the podcasters on Spreaker to have access to industry-leading data and analytics,” said Mattia Verzella, Head of Partnerships and Enterprise Sales at Spreaker. “We are happy to support Magellan AI as they continue to grow the podcast space through valuable third-party attribution and metrics.”
“We are excited to empower Spreaker users to utilize Attribution by Magellan AI to gain access to in-depth information about advertising campaigns” said Jim Ballas, Head of Publisher Partnerships at Magellan AI.
- 11/3/2022
- Podnews.net
Magellan AI, the podcast analytics platform with the world’s largest database of podcast advertising data, today announced a major new development in their platform –Attribution by Magellan AI. This new product will enable podcast advertisers and publishers alike to gain insights into campaign performance, pacing and success within the Magellan AI dashboard. Together with the extensive analytics and research already available today, Magellan AI offers an unmatched platform for media planning, competitive intelligence and now, advertising success and optimization.
“Reporting and attributable analytics for podcast advertising is a challenge for brands and publishers both that often entails looking at a multitude of dashboards and custom reports with too many touch points,” said Cameron Hendrix, CEO and co-founder of Magellan AI. “We are helping brands and agencies complete the entire buyer’s journey in one seamless location to enable them to scale with ease as the podcast industry exponentially grows.
“Reporting and attributable analytics for podcast advertising is a challenge for brands and publishers both that often entails looking at a multitude of dashboards and custom reports with too many touch points,” said Cameron Hendrix, CEO and co-founder of Magellan AI. “We are helping brands and agencies complete the entire buyer’s journey in one seamless location to enable them to scale with ease as the podcast industry exponentially grows.
- 9/22/2022
- Podnews.net
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.