In 2008, Barack Obama shattered all election fundraising records, raising three-quarters of $1 billion and outspending John McCain 2 to 1. Because so much of the money came from small donors, the Obama campaign made the largest fundraising haul in election history look like an organic, grassroots embodiment of democracy. It was the first time that the strength of fundraising was key not only to a candidate's campaign but to his story.
Obama's on his way to meeting, if not besting that total for 2012, but the grassroots aura of the effort is gone: Obama is, Crossroads Gps will happily remind you, a celebrity, and much of his fundraising comes from dinners with George Clooney, neither of which are consonant with the populist tinge of his reelection campaign. This puts the Obama campaign in a bind: fundraising is the marker of the organization's strength, but the more money Obama raises the more he distances himself from his own narrative.
Obama's on his way to meeting, if not besting that total for 2012, but the grassroots aura of the effort is gone: Obama is, Crossroads Gps will happily remind you, a celebrity, and much of his fundraising comes from dinners with George Clooney, neither of which are consonant with the populist tinge of his reelection campaign. This puts the Obama campaign in a bind: fundraising is the marker of the organization's strength, but the more money Obama raises the more he distances himself from his own narrative.
- 6/21/2012
- by Evan McMurry
- Celebsology
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