Bob and Jeanne Berney’s Picturehouse will open Marco Pontecorvo’s Fatima in theaters and direct to home (PVOD) throughout North America on Aug. 28.
The pic was last scheduled for an Aug. 14, 1,000-theater-plus run. The distributor has been having sold out pop-up drive-in previews recently as part of their grassroots word-of-mouth digital marketing campaign.
Picturehouse picked up the movie in October. The movie was first scheduled for April 24 before the exhibition Covid-19 shutdown. The movie is set during the Spanish Flu, and has echoes to what’s going on now.
“The response to Fatima at our Pop-Up Drive-In Premieres has been wonderful,” says Bob Berney, CEO. “Audiences and social media reactions have convinced us that we need to get this movie out now. We held out as long as possible for a traditional theatrical release, but given the national situation, we did not want to postpone the release of this...
The pic was last scheduled for an Aug. 14, 1,000-theater-plus run. The distributor has been having sold out pop-up drive-in previews recently as part of their grassroots word-of-mouth digital marketing campaign.
Picturehouse picked up the movie in October. The movie was first scheduled for April 24 before the exhibition Covid-19 shutdown. The movie is set during the Spanish Flu, and has echoes to what’s going on now.
“The response to Fatima at our Pop-Up Drive-In Premieres has been wonderful,” says Bob Berney, CEO. “Audiences and social media reactions have convinced us that we need to get this movie out now. We held out as long as possible for a traditional theatrical release, but given the national situation, we did not want to postpone the release of this...
- 7/23/2020
- by Anthony D'Alessandro
- Deadline Film + TV
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