With a goal of doubling Latino representation in Hollywood within 10 years, Los Angeles Mayor Eric Garcetti on Monday announced the creation of a new initiative, La Collab. The effort, which has the backing of major agencies, studios, and talent, is launching with deals for features, podcasts, and documentaries.
The effort comes amid bleak statistics about Latinos in Hollywood. While Latinos represent one-fifth of the Us population and about 25% of moviegoers, a recent USC Annenberg study found that their representation in the industry has halved over the last decade — from 6% of the entertainment workforce in 2009 to 3% today.
La Collab’s backers want to reverse this trend by connecting Latinos with skill development, promoting collaboration with Latinx creators and top producers, filmmakers, buyers, showrunners, and others in the business.
La Collab is launching with a finance development deal for a feature script with Endeavor Content, a scripted proof-of-concept deal with WarnerMedia’s content incubator OneFifty,...
The effort comes amid bleak statistics about Latinos in Hollywood. While Latinos represent one-fifth of the Us population and about 25% of moviegoers, a recent USC Annenberg study found that their representation in the industry has halved over the last decade — from 6% of the entertainment workforce in 2009 to 3% today.
La Collab’s backers want to reverse this trend by connecting Latinos with skill development, promoting collaboration with Latinx creators and top producers, filmmakers, buyers, showrunners, and others in the business.
La Collab is launching with a finance development deal for a feature script with Endeavor Content, a scripted proof-of-concept deal with WarnerMedia’s content incubator OneFifty,...
- 1/13/2020
- by Chris Lindahl
- Indiewire
Los Angeles mayor Eric Garcetti on Monday announced an initiative that will aim to connect Latinx talent, executives and creators with opportunities throughout the entertainment industry and double Latinx representation in Hollywood by 2030.
La Collab is an initiative co-founded by Garcetti along with Beatriz Acevedo, founder of MiTu and president of Acevedo Foundation, and Ivette Rodriguez, president of Aem.
The collaboration kicks off with support from more than 50 industry leaders and organizations in Hollywood, including Eva Longoria, J.J. Abrams, Eli Roth, Devon Franklin, Jason Blum and Zoe Saldana. Initial funders include the Annenberg Foundation, WarnerMedia and Endeavor Content.
Also Read: 'Revenge' Sequel Series With Latinx Lead in the Works at ABC
“The Latinx community is a growing force across La’s economy, and our trademark industry should tap into that diverse pool of talent in our own backyard,” Garcetti said in a statement. “On big screens or small, in front...
La Collab is an initiative co-founded by Garcetti along with Beatriz Acevedo, founder of MiTu and president of Acevedo Foundation, and Ivette Rodriguez, president of Aem.
The collaboration kicks off with support from more than 50 industry leaders and organizations in Hollywood, including Eva Longoria, J.J. Abrams, Eli Roth, Devon Franklin, Jason Blum and Zoe Saldana. Initial funders include the Annenberg Foundation, WarnerMedia and Endeavor Content.
Also Read: 'Revenge' Sequel Series With Latinx Lead in the Works at ABC
“The Latinx community is a growing force across La’s economy, and our trademark industry should tap into that diverse pool of talent in our own backyard,” Garcetti said in a statement. “On big screens or small, in front...
- 1/13/2020
- by Brian Welk
- The Wrap
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