Do "likes" and retweets add up to sales? Who knows? And who really cares? We're in the I Love Lucy era of social-media marketing, a golden age of unaccountability.
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This Year, Audi Ran the first-ever Super Bowl commercial to feature a Twitter hashtag. Did you miss that watershed moment? Don't feel too bad: The hashtag -- #ProgressIs, a take on the carmaker's line "Luxury has progressed" -- flashed on the screen for just a second, near the end of a surreal and entertaining ad that featured millionaires trying to escape from a minimum-security prison, and a cameo by, who else, sax man and Lite-fm staple Kenny G.
In addition to pushing the hashtag on TV, Audi purchased a Promoted Trend ad from Twitter, and it hired Klout, a startup firm that combs through Twitter and Facebook in search of the most "influential" people online. Klout helped Audi...
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This Year, Audi Ran the first-ever Super Bowl commercial to feature a Twitter hashtag. Did you miss that watershed moment? Don't feel too bad: The hashtag -- #ProgressIs, a take on the carmaker's line "Luxury has progressed" -- flashed on the screen for just a second, near the end of a surreal and entertaining ad that featured millionaires trying to escape from a minimum-security prison, and a cameo by, who else, sax man and Lite-fm staple Kenny G.
In addition to pushing the hashtag on TV, Audi purchased a Promoted Trend ad from Twitter, and it hired Klout, a startup firm that combs through Twitter and Facebook in search of the most "influential" people online. Klout helped Audi...
- 6/27/2011
- by Farhad Manjoo
- Fast Company
BBC America has signed comedian, writer and web personality Chris Hardwick to host the channel’s new Saturday night comedy block, Ministry of Laughs, and has committed to a pilot/special based on Hardwick’s Nerdist podcast. The pilot, a panel talk show hosted by Hardwick and featuring celebrity guests talking about their nerd obsessions, will be a BBC America original. Hardwick will executive produce alongside K.P. Anderson and Jay James for Comcast Entertainment Studios. Additionally, Hardwick will emcee the Ministry of Laughs when it launches Saturday, June 18, featuring the latest season of the BAFTA-winning comedy The Inbetweeners, the new project from Little Britain creators and stars Matt Lucas and David Walliams, Come Fly With Me, and the UK’s biggest talk show, The Graham Norton Show. This seems like Flip This House for the new economic reality: Spike TV has picked up six episodes of a new half-hour unscripted series,...
- 5/23/2011
- by NELLIE ANDREEVA
- Deadline TV
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