Most social networks are aimed at the young. Not so for Proust.com, a memory-sharing service that collects remembrances of things past.
Social networks are a dime a dozen these days--we have services for text-message sharing, photo sharing, location sharing, and more. But while social media sites typically go after a younger generation of early adopters, a new service out Tuesday is decidedly going after the opposite demographic.
Today, Barry Diller's Iac unveiled Proust.com, a memory-sharing service targeting nostalgic seniors heading into their twilight years. The private social network, named for French novelist Marcel Proust, is modeled after the "Proust Questionnaire," and designed to help family members and close friends tell their life stories. Like many services launching recently, such as Percolate, Proust tries to solve the age-old issue of writing in the blank white box. That is, Proust helps facilitate content creation from its users by creating...
Social networks are a dime a dozen these days--we have services for text-message sharing, photo sharing, location sharing, and more. But while social media sites typically go after a younger generation of early adopters, a new service out Tuesday is decidedly going after the opposite demographic.
Today, Barry Diller's Iac unveiled Proust.com, a memory-sharing service targeting nostalgic seniors heading into their twilight years. The private social network, named for French novelist Marcel Proust, is modeled after the "Proust Questionnaire," and designed to help family members and close friends tell their life stories. Like many services launching recently, such as Percolate, Proust tries to solve the age-old issue of writing in the blank white box. That is, Proust helps facilitate content creation from its users by creating...
- 7/19/2011
- by Austin Carr
- Fast Company
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