In 2017, Ryan Gosling starred in "Papyrus," a "Saturday Night Live" sketch about Steven, a man fixated on the issue of our time: "Avatar," one of the most expensive and successful movies ever made, used the basic Papyrus font for its logo. Surely the graphic design team had resources to experiment more? To get to the bottom of this conspiracy, Gosling's character takes to stalking one of them.
The joke at the heart of "Papyrus" is how it's made in the style of a prestige drama, from the heavy violin score to the dramatic car crash. Gosling, a true movie star with a talent for committing to the bit (watch him perform "I'm Just Ken" from "Barbie" live at the Oscars), acts with deepest sincerity in "Papyrus."
The sketch caught on so much that even "Avatar" director James Cameron eventually commented on the use of Papyrus (his response: "I like the font"). Well,...
The joke at the heart of "Papyrus" is how it's made in the style of a prestige drama, from the heavy violin score to the dramatic car crash. Gosling, a true movie star with a talent for committing to the bit (watch him perform "I'm Just Ken" from "Barbie" live at the Oscars), acts with deepest sincerity in "Papyrus."
The sketch caught on so much that even "Avatar" director James Cameron eventually commented on the use of Papyrus (his response: "I like the font"). Well,...
- 4/14/2024
- by Devin Meenan
- Slash Film
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