Grace Padilla attends 2011 Ben Brown Invitational at Cal State Fullerton. Photo copyright Image of Sport / PR Photos. Kathy Chang attends 2011 Ben Brown Invitational at Cal State Fullerton. Photo copyright Image of Sport / PR Photos. Louida Laarman attends 2011 Ben Brown Invitational at Cal State Fullerton. Photo copyright Image of Sport / PR Photos. Jessica Davis attends 2011 Ben Brown Invitational at Cal State Fullerton. Photo copyright Image of Sport / PR Photos. Casey Candelaria attends 2011 Ben Brown Invitational at Cal State Fullerton. Photo copyright Image of Sport / PR Photos. 03/05/2011 - Atmosphere - 2011 Track and Field - 2011 Ben Brown Invitational at Cal State Fullerton - March 5,...
- 3/8/2011
- by Michelle Wray
- Monsters and Critics
Subscriptions are possible with Apple--it's just complicated. For The Guardian, it was worth the shift, for a sustainable revenue stream.
The Guardian debuts a new version of its iPhone app this week. That might not be newsworthy in itself, but for this: the app will be changing from a one-time purchase to a subscriptions model, powered by Urban Airship, the Oregon-based start-up with expertise in navigating Apple's byzantine subscription rules. (We reported a few months back on a recent funding round for the company.) With the News Corp.'s iPad Daily having recently been delayed, reportedly because of difficulties with a new subscription service, The Guardian's step is a reminder than contrary to popular believe, Apple does allow subscriptions per se--it's just, well, complicated.
The Guardian launched the first version of its app in late 2009. It wasn't broken, from a user standpoint--it even nabbed a couple of awards--but The Guardian...
The Guardian debuts a new version of its iPhone app this week. That might not be newsworthy in itself, but for this: the app will be changing from a one-time purchase to a subscriptions model, powered by Urban Airship, the Oregon-based start-up with expertise in navigating Apple's byzantine subscription rules. (We reported a few months back on a recent funding round for the company.) With the News Corp.'s iPad Daily having recently been delayed, reportedly because of difficulties with a new subscription service, The Guardian's step is a reminder than contrary to popular believe, Apple does allow subscriptions per se--it's just, well, complicated.
The Guardian launched the first version of its app in late 2009. It wasn't broken, from a user standpoint--it even nabbed a couple of awards--but The Guardian...
- 1/21/2011
- by David Zax
- Fast Company
Brought to you in part by people who pioneered online bacon sales, Urban Airship knows a thing or two about monetizing the improbable.
Urban Airship, a mobile app infrastructure startup from Oregon, wants to change the way people think of subscriptions. Not only does it want to rescue magazines, by powering subscriptions on the iPad and other mobile devices--it wants you to subscribe to things you never even thought of subscribing to before. And with a recent round of venture capital funding that garnered a fresh $5.4 million, they're well on their way.
The company, which was started with the help of a unique Oregon unemployment fund and revenue from an online bacon business they built in just 21 days -- called Bacn.com -- helps improve apps in three ways. It offers back-end infrastucture, helps implement push notifications (which build a relationship with users), and now subscriptions (which monetize that relationship). Last week,...
Urban Airship, a mobile app infrastructure startup from Oregon, wants to change the way people think of subscriptions. Not only does it want to rescue magazines, by powering subscriptions on the iPad and other mobile devices--it wants you to subscribe to things you never even thought of subscribing to before. And with a recent round of venture capital funding that garnered a fresh $5.4 million, they're well on their way.
The company, which was started with the help of a unique Oregon unemployment fund and revenue from an online bacon business they built in just 21 days -- called Bacn.com -- helps improve apps in three ways. It offers back-end infrastucture, helps implement push notifications (which build a relationship with users), and now subscriptions (which monetize that relationship). Last week,...
- 11/3/2010
- by David Zax
- Fast Company
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.