In September 2018, Spotify announced a new “Global Cultures Initiative,” hoping to increase intercontinental musical exchange, and, ideally, transform more local non-Western hits into global phenomena. “We have launched numerous high-profile playlists and programs in the recent past,” Rocio Guerrero, then Head of Global Cultures at Spotify, said in September 2018. “But Global Cultures is poised to become one of the most important things we are doing as a leader in the field of streaming audio.”
The initiative hit a rough patch recently: The original Global Cultures team was disbanded, according to...
The initiative hit a rough patch recently: The original Global Cultures team was disbanded, according to...
- 10/4/2019
- by Elias Leight
- Rollingstone.com
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