Leo Burnett Sydney has launched a new ad for Diageo’s Bundaberg Original Rum that celebrates the brand’s history in Australia.
The ad tells the story of a group of sugar millers who come up with a solution to the molasses surplus in Australia in 1885.
A series of 15, 30 and 60-second Tvc ads will air nationally from 21 October on free-to-air and Foxtel channels. The campaign will screen in cinemas nationally and will be live across all channels until the end of the year.
Matt Bruhn, marketing director Diageo Australia, said: “Bundaberg Original Rum has a long and proud history, coming to life in unlikely circumstances amidst an oversupply of molasses in 1885. We wanted to take consumers back to that time and celebrate the ingenious story of this iconic Aussie brand in a cheeky, Australian way.”
Credits:
Client: Diageo Australia
Marketing Director: Matt Bruhn
Marketing Manager, Bundaberg Rum: Andrew Oughton
Brand Manager,...
The ad tells the story of a group of sugar millers who come up with a solution to the molasses surplus in Australia in 1885.
A series of 15, 30 and 60-second Tvc ads will air nationally from 21 October on free-to-air and Foxtel channels. The campaign will screen in cinemas nationally and will be live across all channels until the end of the year.
Matt Bruhn, marketing director Diageo Australia, said: “Bundaberg Original Rum has a long and proud history, coming to life in unlikely circumstances amidst an oversupply of molasses in 1885. We wanted to take consumers back to that time and celebrate the ingenious story of this iconic Aussie brand in a cheeky, Australian way.”
Credits:
Client: Diageo Australia
Marketing Director: Matt Bruhn
Marketing Manager, Bundaberg Rum: Andrew Oughton
Brand Manager,...
- 10/2/2012
- by Robin Hicks
- Encore Magazine
The Melbourne International Film Festival has launched its new Tvc to coincide with the launch of its film program.
The Tvc was conceived by Clemenger Bbdo Melbourne and mocks the stereotypical pretentious European film-maker.
It follows the success of Clems’ Tvc for Miff 2011 called Potato Peelers featuring Geoffrey Rush which was shortlisted in this year’s Cannes Film Lions category.
Credits
Client: Melbourne International Film Festival
Agency: Clemenger Bbdo Melbourne
Production Company: Revolver
Director: Glue Society – Matt Devine
Offline Editor: Dan – The Editors
Online Editor: Fin Design
Colourist: Julian Ford – Fin Design
Music/Sound design: Byron Scullin – Electric Dreams
Peta Einberg Casting
Cast: Angus King, Dale March, Debra Krizak...
The Tvc was conceived by Clemenger Bbdo Melbourne and mocks the stereotypical pretentious European film-maker.
It follows the success of Clems’ Tvc for Miff 2011 called Potato Peelers featuring Geoffrey Rush which was shortlisted in this year’s Cannes Film Lions category.
Credits
Client: Melbourne International Film Festival
Agency: Clemenger Bbdo Melbourne
Production Company: Revolver
Director: Glue Society – Matt Devine
Offline Editor: Dan – The Editors
Online Editor: Fin Design
Colourist: Julian Ford – Fin Design
Music/Sound design: Byron Scullin – Electric Dreams
Peta Einberg Casting
Cast: Angus King, Dale March, Debra Krizak...
- 7/12/2012
- by Colin Delaney
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.