Hulu is launching a new sub-brand focused on adult animation and anime called Animayhem, Variety has learned exclusively.
The new hub is meant to capitalize on Hulu’s already popular lineup of adult animation and anime shows. Series like “American Dad,” “Bob’s Burgers,” “Family Guy,” “Futurama” and “King of the Hill” consistently rank among the service’s top 10 shows based on hours streamed, per Hulu. So far this year, over one billion hours of adult animation content has been streamed on Hulu, along with over 288 million hours of anime content, the streamer claims.
“When you have the number one offering in adult animation and anime of any major streaming service, creating this destination is obvious. We know exactly where we can meet these fans, because they’re already here,” said Barrie Gruner, Hulu’s executive vice president of marketing and publicity, in an interview with Variety.
“Creating this brand was...
The new hub is meant to capitalize on Hulu’s already popular lineup of adult animation and anime shows. Series like “American Dad,” “Bob’s Burgers,” “Family Guy,” “Futurama” and “King of the Hill” consistently rank among the service’s top 10 shows based on hours streamed, per Hulu. So far this year, over one billion hours of adult animation content has been streamed on Hulu, along with over 288 million hours of anime content, the streamer claims.
“When you have the number one offering in adult animation and anime of any major streaming service, creating this destination is obvious. We know exactly where we can meet these fans, because they’re already here,” said Barrie Gruner, Hulu’s executive vice president of marketing and publicity, in an interview with Variety.
“Creating this brand was...
- 7/10/2023
- by Joe Otterson
- Variety Film + TV
ABC, Hulu and Disney General Entertainment’s Shannon Ryan has reorganized her marketing, creative and communications departments, starting with a new reporting structure that puts ABC Entertainment, ABC News, Disney TV Studios, Freeform and Disney’s syndication unit under one oversight.
Under the new setup, Naomi Bulochnikov, the senior VP of communications and publicity for ABC and General Entertainment, will add news, studio, syndication and Freeform to her existing ABC Entertainment purview. Disney TV Studios’ Chris Alexander, ABC News’ Van Scott, Disney syndication’s Kim Harbin and Freeform’s Kristen Andersen and their teams will now report to Bulochnikov.
Hulu will maintain a separate team led by Barrie Gruner, who has been upped to executive VP (from VP) of Hulu Originals Marketing & Publicity. Gruner, who handles strategy, campaign management, communications, creative, media, social, events and talent relations for Hulu Originals, also adds oversight of marketing/publicity for Onyx Collective. Under Gruner,...
Under the new setup, Naomi Bulochnikov, the senior VP of communications and publicity for ABC and General Entertainment, will add news, studio, syndication and Freeform to her existing ABC Entertainment purview. Disney TV Studios’ Chris Alexander, ABC News’ Van Scott, Disney syndication’s Kim Harbin and Freeform’s Kristen Andersen and their teams will now report to Bulochnikov.
Hulu will maintain a separate team led by Barrie Gruner, who has been upped to executive VP (from VP) of Hulu Originals Marketing & Publicity. Gruner, who handles strategy, campaign management, communications, creative, media, social, events and talent relations for Hulu Originals, also adds oversight of marketing/publicity for Onyx Collective. Under Gruner,...
- 10/27/2021
- by Michael Schneider
- Variety Film + TV
Disney is unifying some of its marketing and PR divisions in a bid to better break down silos within the company.
In a memo to staff Wednesday, Shannon Ryan, president of content marketing for Hulu and general entertainment, revealed a reorganization within her group to further its content-first approach in order to create a more holistic team.
Naomi Bulochnikov, Erin Weir, Barrie Gruner as well as Aaron Goldman and Spencer Peeples have all been promoted and will take on new responsibilities, continuing to report to Ryan.
Bulochnikov, the former Freeform PR boss who moved to the top role at ABC in ...
In a memo to staff Wednesday, Shannon Ryan, president of content marketing for Hulu and general entertainment, revealed a reorganization within her group to further its content-first approach in order to create a more holistic team.
Naomi Bulochnikov, Erin Weir, Barrie Gruner as well as Aaron Goldman and Spencer Peeples have all been promoted and will take on new responsibilities, continuing to report to Ryan.
Bulochnikov, the former Freeform PR boss who moved to the top role at ABC in ...
- 10/27/2021
- The Hollywood Reporter - Movie News
Disney is unifying some of its marketing and PR divisions in a bid to better break down silos within the company.
In a memo to staff Wednesday, Shannon Ryan, president of content marketing for Hulu and general entertainment, revealed a reorganization within her group to further its content-first approach in order to create a more holistic team.
Naomi Bulochnikov, Erin Weir, Barrie Gruner as well as Aaron Goldman and Spencer Peeples have all been promoted and will take on new responsibilities, continuing to report to Ryan.
Bulochnikov, the former Freeform PR boss who moved to the top role at ABC in ...
In a memo to staff Wednesday, Shannon Ryan, president of content marketing for Hulu and general entertainment, revealed a reorganization within her group to further its content-first approach in order to create a more holistic team.
Naomi Bulochnikov, Erin Weir, Barrie Gruner as well as Aaron Goldman and Spencer Peeples have all been promoted and will take on new responsibilities, continuing to report to Ryan.
Bulochnikov, the former Freeform PR boss who moved to the top role at ABC in ...
- 10/27/2021
- The Hollywood Reporter - Film + TV
In a rapidly changing television landscape, whose shifts constantly vex broadcast executives and advertisers, Super Bowl Sunday is like slipping into a warm bath of dollar bills.
Sunday’s 53rd (or should it be LIIIrd?) edition of the big game, which pits the Los Angeles Rams against the New England Patriots, is expected to generate more than $500 million for CBS, which is now wrapping up sales on its final slots for the telecast. The game will once again rack up the kind of live rating that is a supernova in today’s fragmented TV universe. CBS, which has broadcast the NFL since the 1950s, is airing the Super Bowl for the 20th time, more than any other network, and Tom Brady’s Patriots are back for their fourth appearance in the past five years.
On the advertising front, the broadcast will also feature many reassuringly familiar traits. Celebrities will once again appear as shills,...
Sunday’s 53rd (or should it be LIIIrd?) edition of the big game, which pits the Los Angeles Rams against the New England Patriots, is expected to generate more than $500 million for CBS, which is now wrapping up sales on its final slots for the telecast. The game will once again rack up the kind of live rating that is a supernova in today’s fragmented TV universe. CBS, which has broadcast the NFL since the 1950s, is airing the Super Bowl for the 20th time, more than any other network, and Tom Brady’s Patriots are back for their fourth appearance in the past five years.
On the advertising front, the broadcast will also feature many reassuringly familiar traits. Celebrities will once again appear as shills,...
- 2/1/2019
- by Dade Hayes
- Deadline Film + TV
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.