London, Sep 3: Brazilian supermodel Gisele Bundchen, who recently became the face of high street store Esprit has 'elevated' the brand, says Esprit continental president for North America John Gunn.
'Using Erin Wasson and Gisele has really elevated the brand. We were a little disjointed between how the product and marketing looked. We were trying to go after the 28 to 34-year-old woman and show 18-year-olds in ads. Our target customer now is a woman who is 'forever 30',' contactmusic.com Gunn as saying.
The 31-year-old model has.
'Using Erin Wasson and Gisele has really elevated the brand. We were a little disjointed between how the product and marketing looked. We were trying to go after the 28 to 34-year-old woman and show 18-year-olds in ads. Our target customer now is a woman who is 'forever 30',' contactmusic.com Gunn as saying.
The 31-year-old model has.
- 9/3/2011
- by Ketali Mehta
- RealBollywood.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.