New York -- Despite strong established competitors, Hasbro has much confidence in The Hub, its kids channel joint venture with Discovery Communications.
Hasbro president and CEO Brian Goldner and his team discussed latest plans for the network during an investor event, which was Webcast from Toy Fair on Friday.
Among other programming, Goldner for the first time publicly confirmed that red-hot Hollywood duo Alex Kurtzman and Robert Orci ("Transformers 2," "Star Trek") is working on an animated "Transformers" show for the Hub (Hr 2/1).
He mentioned that some of the talent behind "Star Wars: The Clone Wars" will work on a show for the channel as well.
The Hub is scheduled to launch this fall.
A core target audience for it will be children aged 6-12 and their families, while kids TV competitors often focus more on teens and tweens, Goldner said in providing more details on the Hub's strategic positioning.
He...
Hasbro president and CEO Brian Goldner and his team discussed latest plans for the network during an investor event, which was Webcast from Toy Fair on Friday.
Among other programming, Goldner for the first time publicly confirmed that red-hot Hollywood duo Alex Kurtzman and Robert Orci ("Transformers 2," "Star Trek") is working on an animated "Transformers" show for the Hub (Hr 2/1).
He mentioned that some of the talent behind "Star Wars: The Clone Wars" will work on a show for the channel as well.
The Hub is scheduled to launch this fall.
A core target audience for it will be children aged 6-12 and their families, while kids TV competitors often focus more on teens and tweens, Goldner said in providing more details on the Hub's strategic positioning.
He...
- 2/12/2010
- by By Georg Szalai
- The Hollywood Reporter - Movie News
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.