When Nickelodeon’s green slime first oozed its way over talent’s heads 40 years ago on the acquisition Canadian series “You Can’t Do That on Television,” there was no way of knowing the stuff would transcend series and generations of children — let alone launch a festival. But green goop was just the beginning of the network’s lasting story in the kids space thanks to a robust IP library, recognizable brand extensions and an innovative marketing strategy that’s changing the conversation about conventional ad venues.
Following research indicating Nick’s current audience is a generation of kids with access to a household average of 12 connected devices and who serve as their own programmers, those execs trained to be multi-literate across multiple platforms including YouTube and Instagram, with a mission to bring their brand to kids. On March 21, Kim Rosenblum, executive vice president and chief creative officer, Nickelodeon, will...
Following research indicating Nick’s current audience is a generation of kids with access to a household average of 12 connected devices and who serve as their own programmers, those execs trained to be multi-literate across multiple platforms including YouTube and Instagram, with a mission to bring their brand to kids. On March 21, Kim Rosenblum, executive vice president and chief creative officer, Nickelodeon, will...
- 3/21/2019
- by Amber Dowling
- Variety Film + TV
Fans of the Harry Potter series have overwhelmingly expressed their support for Jk Rowling's unique Pottermore venture. In an exclusive poll for Digital Spy, 66.7% of the thousands who voted said that they were excited about the Pottermore experience, while just 33.3% said that they weren't. "For one, it's free. And two, it's great for lifelong fans such as myself," said Digital Spy reader Ami Wilson when the Pottermore site was unveiled. "I think it's wonderful we're getting the full story just as she said she would do so one day, so I welcome the arrival of Pottermore!" "This is great! I have grown up with Hp and I am so looking forward to this! :)" added Zetoon Zafar. However, there were some dissenting voices. Anthony Maxwell asked: "Why can't they just leave it alone? It's finished. It's (more)...
- 7/5/2011
- by By Mayer Nissim
- Digital Spy
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