Jaimes Leggett
M&C Saatchi Australia has appointed Jaimes Leggett from Ogilvy UK to lead the agency as chief executive.
Leggett will not replace ‘the two Toms’, worldwide chairman Tom Dery and regional creative director Tom McFarlane who said: “We’re not going anywhere.”
Leggett will run the agency of 400 staff in two offices, which counts CommBank, David Jones, Dick Smith, Google, News Limited and Optus as clients.
“Jaimes is a proven leader, problem solver and generator of new business. His experience in dealing with global ideas and digital businesses has equipped him well to lead our group into the future,” said Dery in a media statement.
“Most importantly he recognises the value of ideas. And, aside from everything else, Jaimes is a great guy who’s personality will endear him to our staff and our clients.”
During his tenure at Ogilvy, the agency successfully pitched for Philips, Sc Johnson,...
M&C Saatchi Australia has appointed Jaimes Leggett from Ogilvy UK to lead the agency as chief executive.
Leggett will not replace ‘the two Toms’, worldwide chairman Tom Dery and regional creative director Tom McFarlane who said: “We’re not going anywhere.”
Leggett will run the agency of 400 staff in two offices, which counts CommBank, David Jones, Dick Smith, Google, News Limited and Optus as clients.
“Jaimes is a proven leader, problem solver and generator of new business. His experience in dealing with global ideas and digital businesses has equipped him well to lead our group into the future,” said Dery in a media statement.
“Most importantly he recognises the value of ideas. And, aside from everything else, Jaimes is a great guy who’s personality will endear him to our staff and our clients.”
During his tenure at Ogilvy, the agency successfully pitched for Philips, Sc Johnson,...
- 2/5/2013
- by Robin Hicks
- Encore Magazine
Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
CommBank has ditched its “determined to be different” positioning in favour of the one word proposition “Can” in a rebranding led by chief marketing officer Andy Lark and the bank’s new creative agency M&C Saatchi.
The five month relaunch project – labelled internally as “Project Northstar” – follows a week long teaser campaign around the word “Can’t”. It launches today with an execution in News Limited’s metro Sunday papers which sees them enhanced with an augmented reality app integrated with content throughout various sections.
It will be followed tonight with a 60 second TV ad fronted by actress Toni Collette reciting a poem “An ode to Can” penned by M&C Saatchi around the word “Can”. There is also a heavy outdoor component. CommBank’s media agency is Ikon.
The bank has also ditched its helvetica typeface in favour of Aachen. And it has added blue to its yellow and black colour palette.
The five month relaunch project – labelled internally as “Project Northstar” – follows a week long teaser campaign around the word “Can’t”. It launches today with an execution in News Limited’s metro Sunday papers which sees them enhanced with an augmented reality app integrated with content throughout various sections.
It will be followed tonight with a 60 second TV ad fronted by actress Toni Collette reciting a poem “An ode to Can” penned by M&C Saatchi around the word “Can”. There is also a heavy outdoor component. CommBank’s media agency is Ikon.
The bank has also ditched its helvetica typeface in favour of Aachen. And it has added blue to its yellow and black colour palette.
- 5/26/2012
- by Colin Delaney
- Encore Magazine
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