When celebrity brand endorsements go bad
Gordon Ramsay has been dropped as the face of Gordon's gin, making it a sad day for the kind of inspired on-the-nose branding that gave us More Than Freeman and Salt and Lineker crisps. Somehow, it just wasn't enough that he shared a name with the product.
Brand expert Alan Morrison, commented: "I'm not sure a foul-mouthed, top-flight chef with a bad reputation is what they are looking for."
You can only imagine the shock Gordon's got when it booked Ramsay and got a sweary, crinkly cook with an attitude. So pity Ramsay, but understand that he is in good company. Falling short of product requirements will hurt any celebrity endorsement.
Tailspinning N-Dubz Dappy went off-brand as ambassador for the government-backed anti-bullying charity Beatbullying when he responded to a criticism of his "silly hat" from a Radio 1 listener with: "Your [sic] gonna die." Beatbullying felt...
Gordon Ramsay has been dropped as the face of Gordon's gin, making it a sad day for the kind of inspired on-the-nose branding that gave us More Than Freeman and Salt and Lineker crisps. Somehow, it just wasn't enough that he shared a name with the product.
Brand expert Alan Morrison, commented: "I'm not sure a foul-mouthed, top-flight chef with a bad reputation is what they are looking for."
You can only imagine the shock Gordon's got when it booked Ramsay and got a sweary, crinkly cook with an attitude. So pity Ramsay, but understand that he is in good company. Falling short of product requirements will hurt any celebrity endorsement.
Tailspinning N-Dubz Dappy went off-brand as ambassador for the government-backed anti-bullying charity Beatbullying when he responded to a criticism of his "silly hat" from a Radio 1 listener with: "Your [sic] gonna die." Beatbullying felt...
- 8/11/2011
- by James Donaghy
- The Guardian - Film News
Even as he turns 75 today, Ken Loach carries on working. The BBC spotted him just the other day shooting in a Scottish distillery; his next project, The Angels' Share, is evidently "about a troublemaker given one last chance to stay out of jail and stars newcomer Paul Brannigan, 24, from Glasgow."
In the clip above, Loach recalls taking Kes to Critics' Week in Cannes in 1970; the video is one of several you can see in the Garage, presented as part of our celebration of the 50th anniversary of La Semaine de la Critique. Mike Robins in Senses of Cinema: "The dark and moving story of a Barnsley boy who trains a kestrel in order to escape his problems of family and school remains a gripping masterpiece. Kes also signals a key advance in Loach’s stylistic development. Eschewing the handheld camera, jump cuts, and abrupt sound cues characteristic of the BBC films,...
In the clip above, Loach recalls taking Kes to Critics' Week in Cannes in 1970; the video is one of several you can see in the Garage, presented as part of our celebration of the 50th anniversary of La Semaine de la Critique. Mike Robins in Senses of Cinema: "The dark and moving story of a Barnsley boy who trains a kestrel in order to escape his problems of family and school remains a gripping masterpiece. Kes also signals a key advance in Loach’s stylistic development. Eschewing the handheld camera, jump cuts, and abrupt sound cues characteristic of the BBC films,...
- 6/17/2011
- MUBI
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