Despite new CBS Entertainment President Amy Reisenbach’s emphatic declaration on Thursday that “broadcast is not dead,” the industry has largely shifted its focus to streaming. And it’s looking more likely than ever that NBC will give its 10 p.m. hour of programming back to its affiliates, an idea that was first teased in August.
Back in NBC’s “Must See TV” heyday of the 1990s, network president Warren Littlefield and most other industry execs thought of the 10 p.m. slot as “Malibu real estate,” valuable territory that no one in their right mind would want to give up. “But that was 30 years ago,” Littlefield told TheWrap in a recent interview.
While he still believes in the value of broadcast networks, Littlefield sees their role now as “a valuable part of a larger ecosystem,” which increasingly favors streaming. Networks “generate buzz and attention, but these are all pieces now of massive media companies.
Back in NBC’s “Must See TV” heyday of the 1990s, network president Warren Littlefield and most other industry execs thought of the 10 p.m. slot as “Malibu real estate,” valuable territory that no one in their right mind would want to give up. “But that was 30 years ago,” Littlefield told TheWrap in a recent interview.
While he still believes in the value of broadcast networks, Littlefield sees their role now as “a valuable part of a larger ecosystem,” which increasingly favors streaming. Networks “generate buzz and attention, but these are all pieces now of massive media companies.
- 11/23/2022
- by Sharon Knolle
- The Wrap
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