From Postmates teaming up with TikTok, to Mandalorian macarons, and even a line of adidas sneakers inspired by AriZona Iced Tea (no, really), 2020 saw its fair share of unusual brand collaborations. Now, just two weeks into the new year, the first peculiar partnership of 2021 is upon us.
Just in time for Valentine’s Day, the Instagram account @DudeWithSign is teaming up with underwear brand, Saxx, for a special product drop and PSA. The message: “Don’t forget the balls.”
The new campaign promotes Saxx’s boxer briefs, which feature the...
Just in time for Valentine’s Day, the Instagram account @DudeWithSign is teaming up with underwear brand, Saxx, for a special product drop and PSA. The message: “Don’t forget the balls.”
The new campaign promotes Saxx’s boxer briefs, which feature the...
- 1/14/2021
- by Tim Chan
- Rollingstone.com
Entertainment industry veterans Patrick Dillon, Seth Phillips Althoff, Brian Setzer and Luke Silver-Greenberg have launched the entertainment marketing agency, Bond, offering print, digital and A/V services, the company announced on Thursday. The agency, based in Hollywood, will provide a full range of services to studios, publishers and brands, while focusing on strategic initiatives and emerging technologies. Dillon, an award-winning entertainment creative professional and co-founder of the agency Art Machine, will serve as creative director. Dillon helped Art Machine grow from a start-up to an award-winning industry leader. Althoff will serve as managing director.
- 11/16/2012
- by Liza Foreman
- The Wrap
Patrick Dillon, Seth Phillips Althoff, Brian Setzer, Peter Stark and Luke Silver-Greenberg have created Bond, a new entertainment-marketing agency. “We look to maintain all our current relationships and hope to work with every major studio,” said the Bond team today. Bond will specialize in print, digital and A/V services for film and TV. The industry veterans come from marketing and ad agency backgrounds at the likes of Trailer Park, Art Machine, Blt and Crew Creative. Dillon, who will be Bond’s Creative Director, had 20th Century Fox, Sony Pictures, Warner Bros., Lionsgate, ABC, A&E, Disney and Paramount among his clients at Art Machine/Trailer Park. Stark, who will be Bond’s print group Creative Director, developed the Star Trek, Spider-Man, and Game Of Thrones print campaigns when he was Creative Director at Blt & Associates. Althoff will serve as Managing Director at Bond. Setzer will be Director of Strategic Business Development.
- 11/16/2012
- by DOMINIC PATTEN
- Deadline TV
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