New York -- If CBS' fall sitcom "$#*! My Dad Says" fails to score with advertisers, it won't be because of the condemnation of the Parents Television Council.
A day after the PTC slammed the show for its title and asked advertisers to stay away from it, industry marketers predicted "$#*!" will or won't sell based on how funny it is and not what any interest group says.
"If the show is good, folks will watch and advertisers will advertise," independent marketing professional David Maskin said. "If the show is as bad as its title, then advertisers will turn a deaf ear."
Former media buyer Linda Bonanno said that if any advertisers get scared off by the PTC campaign, others could be opportunistic and swoop in.
"Media buyers look to reach eyeballs for their clients," she said. "Someone else's primetime spot loss is another media buyer's gain."
In the case of an unproven show,...
A day after the PTC slammed the show for its title and asked advertisers to stay away from it, industry marketers predicted "$#*!" will or won't sell based on how funny it is and not what any interest group says.
"If the show is good, folks will watch and advertisers will advertise," independent marketing professional David Maskin said. "If the show is as bad as its title, then advertisers will turn a deaf ear."
Former media buyer Linda Bonanno said that if any advertisers get scared off by the PTC campaign, others could be opportunistic and swoop in.
"Media buyers look to reach eyeballs for their clients," she said. "Someone else's primetime spot loss is another media buyer's gain."
In the case of an unproven show,...
- 8/3/2010
- by By Georg Szalai
- The Hollywood Reporter - Movie News
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