Calling all himbos: Hasan Piker has a clothing line just for you.
The political commentator, who streams to 2.3 million followers on his HasanAbi Twitch channel, has doubled down on his partnership with merchandising firm Warren James. His new brand, Himbo Fitness, is an activewear brand tailored to its titular physique.
The Himbo Fitness line, which includes tanktops, t-shirts, crewneck sweatshirts, and shorts, is inspired by Piker’s own body. In an email, Warren James described the brand as a reflection of Piker’s “larger-than-life persona.”
“When fans look at Hasan, they see hot political takes, not to mention an incredibly buff body,” said Warren James COO Kevin Ramsey in a statement. “Personifying his lifestyle, we created ‘Himbo Fitness,’ offering a completely new line of fitness-focused items to help followers connect with his distinctive personal brand.”
Himbo Fitness items (which cost between 35 and 65) are available through Idiologie, the online shop that...
The political commentator, who streams to 2.3 million followers on his HasanAbi Twitch channel, has doubled down on his partnership with merchandising firm Warren James. His new brand, Himbo Fitness, is an activewear brand tailored to its titular physique.
The Himbo Fitness line, which includes tanktops, t-shirts, crewneck sweatshirts, and shorts, is inspired by Piker’s own body. In an email, Warren James described the brand as a reflection of Piker’s “larger-than-life persona.”
“When fans look at Hasan, they see hot political takes, not to mention an incredibly buff body,” said Warren James COO Kevin Ramsey in a statement. “Personifying his lifestyle, we created ‘Himbo Fitness,’ offering a completely new line of fitness-focused items to help followers connect with his distinctive personal brand.”
Himbo Fitness items (which cost between 35 and 65) are available through Idiologie, the online shop that...
- 10/25/2022
- by Sam Gutelle
- Tubefilter.com
Warren James, a brand development and merchandising firm that’s worked with digital creators like Hasan Piker, LilyPichu, and Deestroying, has named Saurabh Shah its new CEO.
Shah is a “longtime advisor to the company,” Warren James says. He comes to the firm from medical uniform provider Jaanuu, where he served as chief growth officer in charge of ecommerce revenue, business-to-business sales, data and analytics, and consumer insights.
Prior to joining Jaanuu, Shah served as head of operations and business development at Next 10 Ventures, and was a partner at management consultancy Boston Consulting Group.
In his new role, Shah will “use his extensive experience in management consulting and in the creator economy space to help scale the company’s business and overall growth over the next several years, in addition to setting vision and strategy for the company,” Warren James says.
Kevin Ramsey, Warren James’ co-founder and chief operating officer,...
Shah is a “longtime advisor to the company,” Warren James says. He comes to the firm from medical uniform provider Jaanuu, where he served as chief growth officer in charge of ecommerce revenue, business-to-business sales, data and analytics, and consumer insights.
Prior to joining Jaanuu, Shah served as head of operations and business development at Next 10 Ventures, and was a partner at management consultancy Boston Consulting Group.
In his new role, Shah will “use his extensive experience in management consulting and in the creator economy space to help scale the company’s business and overall growth over the next several years, in addition to setting vision and strategy for the company,” Warren James says.
Kevin Ramsey, Warren James’ co-founder and chief operating officer,...
- 10/12/2022
- by James Hale
- Tubefilter.com
A manga written by an esports pro. A union-made clothing line created by a political streamer. A selection of toys tied to a group of Roblox superstars. These are just a few of the products that have been launched in partnership with Warren James, a brand development company that just raised a 6 million Series A funding round.
The Series A round was led by Crossbeam Venture Partners, with additional participation from Fj Labs. With its fresh funding, Warren James will launch new products alongside creators while also expanding its business to encompass new verticals.
According to Business Insider, there’s one category in particular where Warren James is looking to make an impact: Food and beverages. In a pitch deck the company shared with investors, it cited Logan Paul and Ksi’s Prime as an example of a creator-led business that is moving massive amounts of product. Across six months,...
The Series A round was led by Crossbeam Venture Partners, with additional participation from Fj Labs. With its fresh funding, Warren James will launch new products alongside creators while also expanding its business to encompass new verticals.
According to Business Insider, there’s one category in particular where Warren James is looking to make an impact: Food and beverages. In a pitch deck the company shared with investors, it cited Logan Paul and Ksi’s Prime as an example of a creator-led business that is moving massive amounts of product. Across six months,...
- 9/1/2022
- by Sam Gutelle
- Tubefilter.com
Hasan Piker, the Twitch streamer (1.6 million followers) who rose to fame as a journalist for The Young Turks -- and who recently launched a podcast alongside YouTube vet Ethan Klein, has launched new merch brand to great success, says his partners in the venture.
The brand, Ideologie, exclusively features garments that are domestically and union-made -- a nod to Piker's progressive principles. At launch, a total of four T-Shirts is available -- ranging in price from $35 to $40. All shirts are currently available for presale and will ship out in mid-December. Sales from two shirts within the debut collection, both touting an image of protestors advocating for labor unionization in black and white color schemes, will donate 100% of profits to national strike funds.
Piker is creating the line in collaboration with Warren James, whose CEO Kevin Ramsey tells Tubefilter that sales “could very well be the highest single-day sales figures in creator-brand history.
The brand, Ideologie, exclusively features garments that are domestically and union-made -- a nod to Piker's progressive principles. At launch, a total of four T-Shirts is available -- ranging in price from $35 to $40. All shirts are currently available for presale and will ship out in mid-December. Sales from two shirts within the debut collection, both touting an image of protestors advocating for labor unionization in black and white color schemes, will donate 100% of profits to national strike funds.
Piker is creating the line in collaboration with Warren James, whose CEO Kevin Ramsey tells Tubefilter that sales “could very well be the highest single-day sales figures in creator-brand history.
- 11/9/2021
- by Geoff Weiss
- Tubefilter.com
The Delaware Theatre Company has announced their upcoming 2009-2010 Season.
Delaware Theatre Company, founded in 1979 and currently celebrating its 29th season, is one of Delaware's premier cultural institutions. In its beautiful 389-seat facility on Wilmington, Delaware's Christina Riverfront, Dtc serves over 38,000 adults and 5,000 students annually. Dtc's programming includes a mix of the classics as well as contemporary plays and musicals. Under the leadership of Producing Director Anne Marie Cammarato, Dtc is quickly becoming a home for new works, with the goal of producing a world premiere each season. Past world premieres at Dtc include Partners by Allan Katz, Stinkin' Rich by Henry Woronicz, Wake Up, Lou Riser by Kia Corthron, and Open Charge by Richard Thomsen. Dtc's artistic programming has been awarded 8 Barrymore Awards for Excellence in Theatre by the Theatre Alliance of Greater Philadelphia.
In addition to its artistic work, the Theatre's award-winning education and outreach programming includes the...
Delaware Theatre Company, founded in 1979 and currently celebrating its 29th season, is one of Delaware's premier cultural institutions. In its beautiful 389-seat facility on Wilmington, Delaware's Christina Riverfront, Dtc serves over 38,000 adults and 5,000 students annually. Dtc's programming includes a mix of the classics as well as contemporary plays and musicals. Under the leadership of Producing Director Anne Marie Cammarato, Dtc is quickly becoming a home for new works, with the goal of producing a world premiere each season. Past world premieres at Dtc include Partners by Allan Katz, Stinkin' Rich by Henry Woronicz, Wake Up, Lou Riser by Kia Corthron, and Open Charge by Richard Thomsen. Dtc's artistic programming has been awarded 8 Barrymore Awards for Excellence in Theatre by the Theatre Alliance of Greater Philadelphia.
In addition to its artistic work, the Theatre's award-winning education and outreach programming includes the...
- 10/14/2009
- BroadwayWorld.com
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