Bookstores won't die, but business models are changing.
.color {color:#f7df45;} .text {color:#666;font-size:14px;font-family:arial;} .bold {text-transform:uppercase;font-size:11px;font-family:arial;} .caption {color:#666;font-size:11px;margin-bottom:15px;} .caption img {padding-bottom:2px;} Dana Brigham at her Massachusetts bookstore, tending the garden of a dead-tree industry. | Photo by Guido Vitti
In April, Borders* said its restructuring plan included bigger cafes and more novelty products. In other words, fewer books. A shift is also happening with independent bookstores--400 of which opened in the past six years--but instead of sidelining books, they're finding new ways to promote them. Here are some of their best strategies.
1//Cluster Products At Brookline Booksmith in Brookline, Massachusetts, "we try to have everybody buy a book and something else," says co-owner Dana Brigham. So a third of the floor space gets ceded to products that complement nearby books: spatulas and wine stoppers next to cookbooks, say, or vases...
.color {color:#f7df45;} .text {color:#666;font-size:14px;font-family:arial;} .bold {text-transform:uppercase;font-size:11px;font-family:arial;} .caption {color:#666;font-size:11px;margin-bottom:15px;} .caption img {padding-bottom:2px;} Dana Brigham at her Massachusetts bookstore, tending the garden of a dead-tree industry. | Photo by Guido Vitti
In April, Borders* said its restructuring plan included bigger cafes and more novelty products. In other words, fewer books. A shift is also happening with independent bookstores--400 of which opened in the past six years--but instead of sidelining books, they're finding new ways to promote them. Here are some of their best strategies.
1//Cluster Products At Brookline Booksmith in Brookline, Massachusetts, "we try to have everybody buy a book and something else," says co-owner Dana Brigham. So a third of the floor space gets ceded to products that complement nearby books: spatulas and wine stoppers next to cookbooks, say, or vases...
- 8/16/2011
- by Jennifer Miller
- Fast Company
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