Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
Honda Civic has launched a new website intended to allow consumers to record a track using sounds the car itself makes.
The Civic Sounds campaign is fronted by Australian band Bluejuice, who will judge the submissions and pick the winning piece. The composer of the winning track will win a trip to Japan’s Fuji Rock Festival.
The elements include beeps, engine noises and the sound of car doors slamming.
Jason Deacon, associate creative director at DTDigital, the digital agency behind the campaign, said in a press release: “Rather than simply browsing tech specs and features, we wanted people to interact with the Civic in a way that’s unique to them”.
Honda marketing manager Kevin Lillie said: “Civic Sounds is a key part of the ‘Symphony in Motion’ launch campaign for the new Civic. We wanted users to experience for themselves how the components of a Honda work together beautifully,...
The Civic Sounds campaign is fronted by Australian band Bluejuice, who will judge the submissions and pick the winning piece. The composer of the winning track will win a trip to Japan’s Fuji Rock Festival.
The elements include beeps, engine noises and the sound of car doors slamming.
Jason Deacon, associate creative director at DTDigital, the digital agency behind the campaign, said in a press release: “Rather than simply browsing tech specs and features, we wanted people to interact with the Civic in a way that’s unique to them”.
Honda marketing manager Kevin Lillie said: “Civic Sounds is a key part of the ‘Symphony in Motion’ launch campaign for the new Civic. We wanted users to experience for themselves how the components of a Honda work together beautifully,...
- 4/16/2012
- by Cathie McGinn
- Encore Magazine
The soundtrack for an ad for the new Honda Civic has been made from the noises the car makes.
Sixty-five Civic sounds were recorded to make the ad, which was by DraftFCB.
In a press release, Honda’s marketing manager Kevin Lillie said, “I loved the idea from the minute it was presented. This communication matches Honda’s engineering – delivering precision while looking and sounding great. Everything in it works beautifully.”
The idea of car sounds as the central creative theme was used in an ad for Honda UK in 2006. In the ad, by Wieden + Kennedy London, the sounds a Honda makes are mimicked by a choir.
Press, magazine, outdoor and dealer collateral will run in support of the 45, 30 and 15 second versions of the ‘Symphony in motion’ TV work, which breaks on Sunday. The ad will also run as a 60 second cinema ad.
Credits:
Agency: Draftfcb, Sydney Creative Director: Mat...
Sixty-five Civic sounds were recorded to make the ad, which was by DraftFCB.
In a press release, Honda’s marketing manager Kevin Lillie said, “I loved the idea from the minute it was presented. This communication matches Honda’s engineering – delivering precision while looking and sounding great. Everything in it works beautifully.”
The idea of car sounds as the central creative theme was used in an ad for Honda UK in 2006. In the ad, by Wieden + Kennedy London, the sounds a Honda makes are mimicked by a choir.
Press, magazine, outdoor and dealer collateral will run in support of the 45, 30 and 15 second versions of the ‘Symphony in motion’ TV work, which breaks on Sunday. The ad will also run as a 60 second cinema ad.
Credits:
Agency: Draftfcb, Sydney Creative Director: Mat...
- 3/7/2012
- by Robin Hicks
- Encore Magazine
Grinter and Spencer-Michaelsen
A Melbourne creative duo has held the domain names of the city’s top creative directors to ransom in return for a meeting with them.
Art director Andrew Grinter and copywriter Lee Spencer-Michaelsen bought the domain names of the likes of Clemenger Bbdo Melbourne Ecd Ant Keogh and CumminsRoss boss Sean Cummins and left a ransom notes on their sites to demand a meeting – or else their sites would be redirected.
“They didn’t know who we were. We remained anonymous. All they knew is that we had the dotcom and wanted a meeting,” Grinter told Mumbrella.
The duo then showed up at a number of agencies including Whybin\Tbwa, Ddb and Clemenger Bbdo Melbourne with a camera and wearing balaclavas to present their portfolio.
“Ultimately our aim was to get noticed and get a job,” said Grinter. “We wanted to stand out, create talkability and...
A Melbourne creative duo has held the domain names of the city’s top creative directors to ransom in return for a meeting with them.
Art director Andrew Grinter and copywriter Lee Spencer-Michaelsen bought the domain names of the likes of Clemenger Bbdo Melbourne Ecd Ant Keogh and CumminsRoss boss Sean Cummins and left a ransom notes on their sites to demand a meeting – or else their sites would be redirected.
“They didn’t know who we were. We remained anonymous. All they knew is that we had the dotcom and wanted a meeting,” Grinter told Mumbrella.
The duo then showed up at a number of agencies including Whybin\Tbwa, Ddb and Clemenger Bbdo Melbourne with a camera and wearing balaclavas to present their portfolio.
“Ultimately our aim was to get noticed and get a job,” said Grinter. “We wanted to stand out, create talkability and...
- 3/6/2012
- by Robin Hicks
- Encore Magazine
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.