The true innovation of Remington Scott’s company, Hyperreal, is not just that he’s created strikingly lifelike digital versions of stars who are living or dead (or completely fictional). It’s that he’s putting those creations into the hands of the talent themselves, empowering them to drive the innovation.
Hyperreal, which is known for its “Hypermodel” digital humans, has in two years created a near-perfect double of pop star Madison Beer (for a performance that won a Webby for Tech Achievement); made Paul McCartney resemble a Beatles-era version of himself; designed a virtual model of the late rapper The Notorious B.I.G.; and, with entertainment mogul Simon Fuller and Verizon, invented an AI-driven alien pop princess named Alta B who appeared with the boy band Now United in their “Jump” video. Signaling confidence in Hyperreal’s continued growth, the Korean giant Cj Enm took a minority stake in Hyperreal in April.
Hyperreal, which is known for its “Hypermodel” digital humans, has in two years created a near-perfect double of pop star Madison Beer (for a performance that won a Webby for Tech Achievement); made Paul McCartney resemble a Beatles-era version of himself; designed a virtual model of the late rapper The Notorious B.I.G.; and, with entertainment mogul Simon Fuller and Verizon, invented an AI-driven alien pop princess named Alta B who appeared with the boy band Now United in their “Jump” video. Signaling confidence in Hyperreal’s continued growth, the Korean giant Cj Enm took a minority stake in Hyperreal in April.
- 10/10/2022
- by Brian Welk
- The Wrap
Beck portrays a young Paul McCartney via deepfake technology in the music video for “Find My Way,” the two artists’ collaborative song from the McCartney remix album McCartney III Imagined.
The clip was directed by Andrew Donoho, choreographed by Phil Tayag, and co-produced by Hyperreal Digital, a company that “specializes in the creation of hyper-realistic digital avatars.”
“The technology to de-age talent and have them perform in creative environments like this is now fully realized, even with one of the most recognized faces in the world,” Hyperreal’s CEO Remington Scott said in a statement.
The clip was directed by Andrew Donoho, choreographed by Phil Tayag, and co-produced by Hyperreal Digital, a company that “specializes in the creation of hyper-realistic digital avatars.”
“The technology to de-age talent and have them perform in creative environments like this is now fully realized, even with one of the most recognized faces in the world,” Hyperreal’s CEO Remington Scott said in a statement.
- 7/22/2021
- by Claire Shaffer
- Rollingstone.com
IMDb.com, Inc. takes no responsibility for the content or accuracy of the above news articles, Tweets, or blog posts. This content is published for the entertainment of our users only. The news articles, Tweets, and blog posts do not represent IMDb's opinions nor can we guarantee that the reporting therein is completely factual. Please visit the source responsible for the item in question to report any concerns you may have regarding content or accuracy.