- You see, advertising is a substitute for a salesperson, so it should be likable. Who would buy from a salesperson who is rude, arrogant or insulting? People like to do business with people they like, therefore they respond to advertising created by people who like people.
- (on teaching) Not to sound pompous. I don't think I am pompous, but I learn as much as I teach. I help students by telling them what the real world is like. Not like a professor, telling them what the world ought to be like
- The stereotyping of people makes it difficult for us to talk to each other. I believe that talking is a good thing and that listening is even more useful. I'm not suggesting, as sour-heads do, that our society's problems will all miraculously disappear if only we learn to communicate. But I am suggesting that, without honest talking and careful listening, we cannot define the problems. And that's what I want to emphasize today: that our society has problems; that we need to communicate to define them; that we cannot communicate if we view people as stereotypes; and that we cannot talk meaningfully to anybody about anything unless first we learn to listen. (Toronto, Canada: The Empire Club of Canada, 1969)
- Businessmen should speak out in public about how they plan to make our economic system work more equitably. For everyone. I am a businessman. I am a capitalist, I guess. But that doesn't stop me from seeing flaws in our private enterprise system. I see flaws in advertising too. I speak out against them because, failing to expose them, will only compound them. And, frankly, it's for my own self-preservation too.
- People in power have always been frightened of real communication because it breaks down social and economic barriers.
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