Exclusive: New Wave Entertainment has acquired P3 Entertainment, a Emmy-winning production company specializing in sports. With the acquisition of the New York-based production company, New Wave will be opening a new office in Midtown Manhattan, making it a bi-coastal production, marketing, and management company. “New Wave could not be more excited to be in New York city where comedy and sports is such a staple in the community,” New Wave’s Head of Production and Svp Talent Management Brian Volk-Weiss. P3 was launched in 2006 by Peter Iannuccilli, Paul Pawlowski, and Todd Pellegrino. The company’s broadcast clients include the Olympics, Espn, Mlb Network, NBC Sports, Fox Sports, VH1, and MTV. Most recently, P3 has produced Fight Night 36, the boxing doc series for NBC Sports Network, and is about to begin Season 2 of Mlb’s Fan Cave interactive experience. “Peter Iannuccilli, Paul Pawlowski, and Todd Pellegrino are extremely talented and are...
- 1/15/2013
- by NELLIE ANDREEVA
- Deadline TV
Fresh off of the launch of last year's Road to the Altar, rumor has it that Jaleel White had officially caught the web series bug. In a surprise move today, episodes 1-3 of Jaleel's newest series, Fake it Till You Make, launched on Hulu. White's boutique production shingle, Sweet Irony Productions, and New York based P3 Entertainment collabed on production of the 10 episode series, all of which were penned and produced by White. White and his team were rumored to have been shopping the series around town, and early indicators of serious interest from online network Hulu, seem to have panned out. Sources from within White's camp have confirmed that the distribution deal with Hulu is a kind of 'rev share plus' with a minimum guarantee and payouts per view. Directed by web series vet Todd Pellegrino (Mayne Street), Fake It Til You Make It series stars White as entertainment mogul Reggie Culkin,...
- 6/8/2010
- by Brady Brim-DeForest
- Tubefilter.com
Hike up your pants and do the Urkel Dance: today is Jaleel White Day. Well, not officially, but it should be. It’s at least a red letter day for the Family Matters vet — not only is the show’s first season coming out on DVD, but his new web series, Fake It Til’ You Make It, is launching on Hulu. We recently spoke with White about what it was like filming through the awkward years, the appeal of Family Matters, the metamorphosis of Steve Urkel, and why he decided to create his semi-autobiographical new web series.
Entertainment Weekly: What...
Entertainment Weekly: What...
- 6/8/2010
- by Catherine Garcia
- EW.com - PopWatch
As the writer-producer of my latest webseries, Fake It Til You Make It, I can honestly say I exhausted all of my resources for the first time in my life. I spent less and achieved more. Execution was a logistical hell and I'd do it all over again in the blink of an eye. Two days before principal photography, my old friend Xavier insisted on flying himself in from Texas to lend a helping hand. I have nothing for him to do. My girls from @Springcart have been on it with styling, art direction, location scouting, etc. Todd Pellegrino (Mayne Street/Espn), my ace in the hole director, arrives from NY, working from stills, he's never visited a single location. An actress-friend I casted months ago bails on me with a Generation...
- 3/24/2010
- by Jaleel White
- Huffington Post
Take the This is SportsCenter commercial campaign, minimize the camera time of all Espn personalities who aren’t Kenny Mayne, extend the 30-second spots to a series of 15 three to five-minute episodes, and add a few NYC improv comics and you’ll have a close approximation to the little bit of wonderful that is Espn’s second (I count the soapy spoof Endless Drama as the network’s first) online original series, Mayne Street. Presented by Nyquil, produced by Espn vets Todd Pellegrino and Josh Shelov in association with P3 Entertainment (which was also behind Cheap Seats, whose Randy and Jason Sklar currently star in another sports-centric online original, Back on Topps), and set mostly in and around the streets of New York City and the dish-laden Espn campus in Bristol, Connecticut, the series depicts the fictionalized business life of Kenny Mayne. That includes overzealous bosses bent on product integration,...
- 12/23/2008
- by Joshua Cohen
- Tilzy.tv
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