“#FilmTwitter is going to explode tonight,” director Ava DuVernay tweeted on Feb. 4, 2018, just minutes before kick-off for Super Bowl Lii. “Something is coming that I can hardly believe. Lawd. History in the making.”
A little over an hour later, the world found out what the celebrated director and producer was referring to. During a commercial break, Netflix premiered the first footage of “The Cloverfield Paradox,” a science-fiction thriller that had originally sported the enigmatic title “God Particle,” spurring online speculation on its potential ties to the “Cloverfield” franchise. What’s more, the splashy ad was capped with a mic drop moment — the film would be available to stream immediately after the game.
Super Bowl commercial breaks are the notorious premier real estate of the ad market. It’s become an annual tradition for studios to use the event to introduce their upcoming blockbuster hopefuls to the public. This year, big trailers for “Fast X,...
A little over an hour later, the world found out what the celebrated director and producer was referring to. During a commercial break, Netflix premiered the first footage of “The Cloverfield Paradox,” a science-fiction thriller that had originally sported the enigmatic title “God Particle,” spurring online speculation on its potential ties to the “Cloverfield” franchise. What’s more, the splashy ad was capped with a mic drop moment — the film would be available to stream immediately after the game.
Super Bowl commercial breaks are the notorious premier real estate of the ad market. It’s become an annual tradition for studios to use the event to introduce their upcoming blockbuster hopefuls to the public. This year, big trailers for “Fast X,...
- 2/12/2023
- by J. Kim Murphy
- Variety Film + TV
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