Clemenger Bbdo Melbourne was named agency of the year at the Melbourne Advertising & Design Club Awards tonight.
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
The agency won top honours for the second year running. However, rival Gpy&R Melbourne – which won more lions at Cannes this year than any Australian agency – did not enter for the second consecutive year. Last year, Patts Ecd Ben Coulson cited cost reasons for not supporting the event, which is Melbourne’s top awards show.
The awards list in full:
The Adstream Award for Agency of the Year
Winner
Clemenger Bbdo Melbourne
The Madc Award for Best in Show
Winner
Guilt Trips V/Line Agency McCann
The Madc Award for Lifetime Achievement
Winner
Scott Whybin, Whybin Tbwa
The Blackley Award for Creative Leader of the Year
Winner
Jason Williams, Leo Burnett
The Madc Award for Client of the Year
Winner
Carlton United Brewers
The Exit Films Award for Best Junior
Winners
Jono...
- 10/4/2012
- by Robin Hicks
- Encore Magazine
Tea brand Tetley has launched a female-targeted campaign in which a woman leaves her husband to make a cup of tea.
The campaign for the Tata Global Beverages brand – the first for Clemenger Bbdo Melbourne – aims to break away from a ‘world of cosy bliss and escapism’ and pay homage to women.
Anthony Keogh, Ecd of Clems Melbourne said: “It seemed like nobody was really acknowledging tea for what it is. It’s not a big fix or a magical escape. It simply gives you a few minutes of courage, before you get back out there.”
While the first ad, entitled ‘Leaving’ focuses on Tetley’s flagship black tea, following ads will showcase chai latte and fruit and herbal ranges.
The campaign will be supported by print.
Credits
Client: Tata Global Beverages
Marketing Manager: Gale McLardie
Brand Manager: Sarah Goff
Agency: Clemenger Bbdo Melbourne
Ecd: Ant Keogh
Creative Directors: Tom Martin,...
The campaign for the Tata Global Beverages brand – the first for Clemenger Bbdo Melbourne – aims to break away from a ‘world of cosy bliss and escapism’ and pay homage to women.
Anthony Keogh, Ecd of Clems Melbourne said: “It seemed like nobody was really acknowledging tea for what it is. It’s not a big fix or a magical escape. It simply gives you a few minutes of courage, before you get back out there.”
While the first ad, entitled ‘Leaving’ focuses on Tetley’s flagship black tea, following ads will showcase chai latte and fruit and herbal ranges.
The campaign will be supported by print.
Credits
Client: Tata Global Beverages
Marketing Manager: Gale McLardie
Brand Manager: Sarah Goff
Agency: Clemenger Bbdo Melbourne
Ecd: Ant Keogh
Creative Directors: Tom Martin,...
- 4/30/2012
- by Colin Delaney
- Encore Magazine
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