Pauline Augrain tasked with attracting productions to France, as Ey Consulting report shows economic impact of country’s tax credits.
From today, Pauline Augrain becomes a key figure in France’s ambitions to become a major global locations hub.
The long-time exec at French state film organisation the Cnc has been promoted to director of digital, a role that sees her tasked with spearheading its ‘attractiveness department” - aka Film France – and delivering the Cnc’s €350m France 2030 plan to boost studios and training support. Augrain will also oversee support for video games, immersive content and technology for feature film and audiovisual production.
From today, Pauline Augrain becomes a key figure in France’s ambitions to become a major global locations hub.
The long-time exec at French state film organisation the Cnc has been promoted to director of digital, a role that sees her tasked with spearheading its ‘attractiveness department” - aka Film France – and delivering the Cnc’s €350m France 2030 plan to boost studios and training support. Augrain will also oversee support for video games, immersive content and technology for feature film and audiovisual production.
- 8/1/2023
- by Rebecca Leffler
- ScreenDaily
While welcoming nearly 80 international productions in 2022, the local film and television industry in France continued its own substantial output, helping fuel what Vincent Florant, director of digital at France’s National Centre for Cinema and the Moving Image (Cnc), calls “the French model.”
“We like to have the best of both worlds,” says Florant. “To develop strong creative and technical knowhow, and then to put those skills at the service of international producers.”
Below are four elements of that French model:
• Line producers
Like international adaptors, local production service facilitators deliver Hollywood production requirements through French working conditions. Among the key companies leading the charge are Peninsula Film, which delivered for “Dunkirk” and “The Last Duel”; Firstep, which let loose David Fincher’s “The Killer” and guides “Emily in Paris”; Froggie Prods., which assembled English-speaking crews for “The Veil,” “Jack Ryan” and “Atlanta”; and Cactus Films, which recently eased the crossing for Netflix’s “Transatlantic.
“We like to have the best of both worlds,” says Florant. “To develop strong creative and technical knowhow, and then to put those skills at the service of international producers.”
Below are four elements of that French model:
• Line producers
Like international adaptors, local production service facilitators deliver Hollywood production requirements through French working conditions. Among the key companies leading the charge are Peninsula Film, which delivered for “Dunkirk” and “The Last Duel”; Firstep, which let loose David Fincher’s “The Killer” and guides “Emily in Paris”; Froggie Prods., which assembled English-speaking crews for “The Veil,” “Jack Ryan” and “Atlanta”; and Cactus Films, which recently eased the crossing for Netflix’s “Transatlantic.
- 5/15/2023
- by Ben Croll
- Variety Film + TV
If once lured for brief visits by the panoply of iconic locations, international projects now linger in France to claim a competitive tax rebate and set down roots to benefit from an ever-expanding production infrastructure.
And so, fuelled by mammoth shoots like Apple TV+’s upcoming Benjamin Franklin in Paris limited series, “Franklin,” the Christian Dior-Coco Chanel bio-series “The New Look” and AMC’s “Walking Dead” spinoff “Raise the Dead,” foreign spending hit a record high last year, filling local coffers with slightly more than $1 billion and marking a 324% increase from 2019 numbers.
“This is more than a post-pandemic rebound,” says France’s National Centre for Cinema and the Moving Image (Cnc) digital director Vincent Florant. “[The industry has undergone] rapid acceleration and exponential growth. Nowadays, we host the totality of these massive shoots, whereas before we only received a part, or even, in the most extreme cases, just a few days of...
And so, fuelled by mammoth shoots like Apple TV+’s upcoming Benjamin Franklin in Paris limited series, “Franklin,” the Christian Dior-Coco Chanel bio-series “The New Look” and AMC’s “Walking Dead” spinoff “Raise the Dead,” foreign spending hit a record high last year, filling local coffers with slightly more than $1 billion and marking a 324% increase from 2019 numbers.
“This is more than a post-pandemic rebound,” says France’s National Centre for Cinema and the Moving Image (Cnc) digital director Vincent Florant. “[The industry has undergone] rapid acceleration and exponential growth. Nowadays, we host the totality of these massive shoots, whereas before we only received a part, or even, in the most extreme cases, just a few days of...
- 5/15/2023
- by Ben Croll
- Variety Film + TV
“It’s clearly not just a post-Covid catch-up trend.”
Fuelled by a competitive tax rebate and infrastructure investment, international production in France has tripled from a €305m spend in the country in pre-pandemic 2019 to a total spend of nearly €1bn ($1.09bn) in 2022, up from €398m in 2021.
“It’s clearly not just a post-Covid catch-up trend,” the Cnc’s director of digital Vincent Florant told Screen of the surge in international production in the territory.
In 2022, 101 projects benefitted from the Trip (Tax Rebate for International Production), a rebate of up to 30% of the eligible production spend to a cap of €30m...
Fuelled by a competitive tax rebate and infrastructure investment, international production in France has tripled from a €305m spend in the country in pre-pandemic 2019 to a total spend of nearly €1bn ($1.09bn) in 2022, up from €398m in 2021.
“It’s clearly not just a post-Covid catch-up trend,” the Cnc’s director of digital Vincent Florant told Screen of the surge in international production in the territory.
In 2022, 101 projects benefitted from the Trip (Tax Rebate for International Production), a rebate of up to 30% of the eligible production spend to a cap of €30m...
- 4/5/2023
- by Rebecca Leffler
- ScreenDaily
Daphné Lora replaces Mathieu Ripka who stepped down last year.
France’s national film centre the Cnc has appointed Daphné Lora to head up its ’Attractiveness Department’ also known internationally as ’Film France by Cnc’ designed to draw in foreign productions to shoot in the country.
Department head Mathieu Ripka left the position back in October 2022 to pursue a production career and until now did not have a replacement. Named by Cnc President Dominique Boutonnat, Lora will report to Vincent Florant, director of digital at the Cnc when she officially takes on the new role on April 3.
The move is...
France’s national film centre the Cnc has appointed Daphné Lora to head up its ’Attractiveness Department’ also known internationally as ’Film France by Cnc’ designed to draw in foreign productions to shoot in the country.
Department head Mathieu Ripka left the position back in October 2022 to pursue a production career and until now did not have a replacement. Named by Cnc President Dominique Boutonnat, Lora will report to Vincent Florant, director of digital at the Cnc when she officially takes on the new role on April 3.
The move is...
- 3/23/2023
- by Rebecca Leffler
- ScreenDaily
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