Sunil Kavuri was a model while at university. He was picked by 02, along his twin brother, to star in the largest advertising campaign in the UK in 2003 to do the adverts for Big Brother. This included appearing in 60 different commercials which aired on British TV 70,000 times. He was also featured on 02 bill boards, post cards, leaflets, posters distributed in 02 mobile stores; 02 branded beer mats and match boxes distributed at marketing events.