Exclusive: Warner Bros. Pictures EVP Worldwide Digital Marketing Andrew Hotz is returning to Google as their new Director, Platforms, Deadline has learned.
At the Burbank, CA studio, Hotz oversaw Warner Bros. and New Line’s domestic and international digital teams. He also worked with marketing executives on the design and deployment of digital campaigns for the studios’ feature slate. He joined Warners in August 2017.
Google’s core business has three pillars: search, video and platforms. Google’s marketing technology platforms serve as the foundation for advertisers’ media buying, creative development, analytics and measurement. Hotz will be leading the department that sets the go-to-market strategy for Google’s marketing technology. He will help Google’s advertising customers connect their brand and performance businesses, duties which Hotz handled and led during his tenure at Warners; connecting the studio’s business with the HBO Max business. Hotz’s new position in Google will...
At the Burbank, CA studio, Hotz oversaw Warner Bros. and New Line’s domestic and international digital teams. He also worked with marketing executives on the design and deployment of digital campaigns for the studios’ feature slate. He joined Warners in August 2017.
Google’s core business has three pillars: search, video and platforms. Google’s marketing technology platforms serve as the foundation for advertisers’ media buying, creative development, analytics and measurement. Hotz will be leading the department that sets the go-to-market strategy for Google’s marketing technology. He will help Google’s advertising customers connect their brand and performance businesses, duties which Hotz handled and led during his tenure at Warners; connecting the studio’s business with the HBO Max business. Hotz’s new position in Google will...
- 7/19/2022
- by Anthony D'Alessandro
- Deadline Film + TV
“Dune” will be dashing some spice into the Twitter Movies timeline this week.
Warner Bros., as part its larger marketing campaign for director Denis Villeneuve’s “Dune,” teamed with Twitter for a weeklong takeover of the @TwitterMovies account to promote the sci-fi epic. The movie’s wide theatrical release in the U.S. is set for Oct. 22, when also will be available to stream on HBO Max.
Starting Monday and through the end of the week, @TwitterMovies will be fully dedicated to “Dune.” The account’s profile will switch to a “Dune”-themed avatar and header image. As part of the promo, user tweets with the hashtag #DuneWeek will trigger a custom Twitter emoji.
The “Dune” takeover will feature fan Q&As with Villeneuve and the movie’s stars: Timothée Chalamet, Zendaya, Oscar Issac and Rebecca Ferguson. Other content going up on the temporarily “Dune”-ified account (which has 6.8 million...
Warner Bros., as part its larger marketing campaign for director Denis Villeneuve’s “Dune,” teamed with Twitter for a weeklong takeover of the @TwitterMovies account to promote the sci-fi epic. The movie’s wide theatrical release in the U.S. is set for Oct. 22, when also will be available to stream on HBO Max.
Starting Monday and through the end of the week, @TwitterMovies will be fully dedicated to “Dune.” The account’s profile will switch to a “Dune”-themed avatar and header image. As part of the promo, user tweets with the hashtag #DuneWeek will trigger a custom Twitter emoji.
The “Dune” takeover will feature fan Q&As with Villeneuve and the movie’s stars: Timothée Chalamet, Zendaya, Oscar Issac and Rebecca Ferguson. Other content going up on the temporarily “Dune”-ified account (which has 6.8 million...
- 10/18/2021
- by Todd Spangler
- Variety Film + TV
When “Aquaman” hits theaters Friday it will do so riding a wave of publicity from an unusual place: the massively popular lo-fi, Lego-like game-creation platform “Roblox.”
With more than 80 million monthly active users, “Roblox” popularity as both a place to create and play games is well established. But it wasn’t until earlier this year, that Warner Bros. discovered just how powerful a tool it can be for igniting interest in its movies.
In March, Warner Bros. teamed up with “Roblox” on a cross-promotion for the film “Read Player One,” using the event as a testbed of sorts for marketing to a younger audience of movie-goers through the game.
Roblox Corporation collaborated with the film-maker to create an in-game parallel to the central plot of the movie: Players in “Roblox” were asked to find three hidden keys across different games, use them to unlock gates and then finally defeat...
With more than 80 million monthly active users, “Roblox” popularity as both a place to create and play games is well established. But it wasn’t until earlier this year, that Warner Bros. discovered just how powerful a tool it can be for igniting interest in its movies.
In March, Warner Bros. teamed up with “Roblox” on a cross-promotion for the film “Read Player One,” using the event as a testbed of sorts for marketing to a younger audience of movie-goers through the game.
Roblox Corporation collaborated with the film-maker to create an in-game parallel to the central plot of the movie: Players in “Roblox” were asked to find three hidden keys across different games, use them to unlock gates and then finally defeat...
- 12/21/2018
- by Brian Crecente
- Variety Film + TV
We hear this isn’t as dramatic as it sounds, but Warner Bros. in a move toward globalizing its marketing and PR position has cut 15 from their staff. At the same time, they’ve promoted 15 executives with plans to back fill those positions from which they’ve promoted.
The reorganization was managed by Blair Rich, president of worldwide theatrical and home entertainment marketing. Michelle Slavich, who was tapped from YouTube five months ago, will lead global PR and strategy under Rich in a maneuver that combines domestic and foreign divisions on the Burbank, CA lot.
Among those noted vets leaving are Evp of International Publicity Lance Volland and Ernie Johnston in promotions and field publicity, who has worked at the studio for the past two decades. Yesterday we exclusively reported that Lynne Frank, who had been at Warner Bros. since 2010, was exiting as International Marketing President.
In a note to staff,...
The reorganization was managed by Blair Rich, president of worldwide theatrical and home entertainment marketing. Michelle Slavich, who was tapped from YouTube five months ago, will lead global PR and strategy under Rich in a maneuver that combines domestic and foreign divisions on the Burbank, CA lot.
Among those noted vets leaving are Evp of International Publicity Lance Volland and Ernie Johnston in promotions and field publicity, who has worked at the studio for the past two decades. Yesterday we exclusively reported that Lynne Frank, who had been at Warner Bros. since 2010, was exiting as International Marketing President.
In a note to staff,...
- 10/25/2018
- by Anthony D'Alessandro
- Deadline Film + TV
“A Star Is Born” has already left its mark on the box office and the Billboard music charts, but those two spaces aren’t enough for the Bradley Cooper-directed music romance. Ad Week reports the film is pioneering 3D sound in the advertising world with the release of a new 30-second trailer, presented in partnership between distributor Warner Bros., the music streaming platform Spotify, and creative shop Red Apple.
“An ad like this helps break through a content-cluttered environment and get audiences to more deeply engage with our movies,” Andrew Hotz, Evp of Worldwide Digital Marketing for Warner Bros., told Ad Week in an email. “For ‘A Star Is Born,’ we were looking for breakthrough opportunities that remained true to the film’s themes and tone.”
The 3D sound promo “mimics the surround-sound effect of being in the theater when the viewer has on headphones.” Spotify and Warner Bros.
“An ad like this helps break through a content-cluttered environment and get audiences to more deeply engage with our movies,” Andrew Hotz, Evp of Worldwide Digital Marketing for Warner Bros., told Ad Week in an email. “For ‘A Star Is Born,’ we were looking for breakthrough opportunities that remained true to the film’s themes and tone.”
The 3D sound promo “mimics the surround-sound effect of being in the theater when the viewer has on headphones.” Spotify and Warner Bros.
- 10/24/2018
- by Zack Sharf
- Indiewire
Former Google marketing executive Andrew Hotz has been named Executive Vice President of Worldwide Digital Marketing at Warner Bros. Pictures, the studio announced Monday. Hotz will oversee the division’s domestic and international digital teams while also working with broader marketing team on the design and deployment of digital campaigns to support releases from Warner Bros. and New Line Cinema. Hotz will report to Jp Richards, Executive Vice President of Worldwide Marketing and Chief Data Strategist. “Digital marketing provides us new opportunities to reach audiences in sophisticated ways at scale. With our strategic partnerships, technology and data, Warner Bros. can reach and.
- 8/21/2017
- by Beatrice Verhoeven
- The Wrap
Andrew Hotz has been named Evp Worldwide Digital Marketing at Warner Bros. Pictures. The executive, who previously was head of industry at Google, will oversee the division's domestic and international digital teams and work with marketing executives on the design and deployment of digital campaigns of feature releases from Warner Bros Pictures and New Line Cinema. He will report to Jp Richards, Evp Worldwide Marketing and Chief Data Strategist at Warner Bros Pictures…...
- 8/21/2017
- Deadline
Warner Bros. Pictures has hired former Google marketing executive Andrew Hotz as executive vp, worldwide digital marketing.
In his new post, Hotz will oversee the division’s domestic and international digital teams, working with the broader marketing team on the design and deployment of digital campaigns to support the studio’s releases from Warner Bros. Pictures and New Line Cinema.
"Digital marketing provides us new opportunities to reach audiences in sophisticated ways at scale. With our strategic partnerships, technology and data, Warner Bros. can reach and interact with entertainment consumers like never before,” Jp Richards, executive vp, worldwide marketing and chief data...
In his new post, Hotz will oversee the division’s domestic and international digital teams, working with the broader marketing team on the design and deployment of digital campaigns to support the studio’s releases from Warner Bros. Pictures and New Line Cinema.
"Digital marketing provides us new opportunities to reach audiences in sophisticated ways at scale. With our strategic partnerships, technology and data, Warner Bros. can reach and interact with entertainment consumers like never before,” Jp Richards, executive vp, worldwide marketing and chief data...
- 8/21/2017
- by Rebecca Ford
- The Hollywood Reporter - Movie News
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