Fans of the Netflix series “Inventing Anna,” which chronicles the rise of con artist Anna Sorokin, may have noticed an intriguing guest star: Cisco phones are used prominently in at least one episode. If advertising giant Interpublic Group has its way, more advertisers are likely to get those sorts of cameos.
Two companies under Interpublic’s umbrella — the Rogers & Cowan Pmk entertainment-marketing operations and the large Mediabrands media-buying unit — are teaming up to launch a new analysis-and-database product that helps advertisers determine what movies, TV programs and streaming series will serve as a good fit for in-show product placement. The new technology, known as UpstreamPOP, debuts as Madison Avenue grows increasingly concerned about how to get its products and messages in front of consumers as they gravitate to venues like Netflix, Disney+ and Hulu, which typically show fewer commercials than traditional TV — and, in some cases, none at all.
“More...
Two companies under Interpublic’s umbrella — the Rogers & Cowan Pmk entertainment-marketing operations and the large Mediabrands media-buying unit — are teaming up to launch a new analysis-and-database product that helps advertisers determine what movies, TV programs and streaming series will serve as a good fit for in-show product placement. The new technology, known as UpstreamPOP, debuts as Madison Avenue grows increasingly concerned about how to get its products and messages in front of consumers as they gravitate to venues like Netflix, Disney+ and Hulu, which typically show fewer commercials than traditional TV — and, in some cases, none at all.
“More...
- 6/30/2022
- by Brian Steinberg
- Variety Film + TV
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