Exclusive: Paul Feig’s digital production company Powderkeg has launched Break the Room. It is a writers room development initiative formulated with writer-producer Sameer Gardezi. Btr, done with support from PopCulture Collab and MuslimArc, will approach the creation of diverse content by bringing writers of color together with community thought leaders for a week long writers room filled with diverse scribes to put marginalized voices in control of representing each projects’ community and ideas.
Feig has been quietly road testing this initiative, and the first show to come out of it is the digital short-form series East of La Brea, produced in association with Lyft Entertainment and Pillars Fund.
The project follows two twentysomething working class Muslim women, Aisha Hassan and Farha Munshi, as they struggle to navigate the changing landscape of their native Los Angeles home. East of La Brea premieres at SXSW, competing in the Episodic Pilot Competition.
Feig has been quietly road testing this initiative, and the first show to come out of it is the digital short-form series East of La Brea, produced in association with Lyft Entertainment and Pillars Fund.
The project follows two twentysomething working class Muslim women, Aisha Hassan and Farha Munshi, as they struggle to navigate the changing landscape of their native Los Angeles home. East of La Brea premieres at SXSW, competing in the Episodic Pilot Competition.
- 2/7/2019
- by Mike Fleming Jr
- Deadline Film + TV
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