A new Tvc for motorcycle insurance company Swann Insurance uses motorbiking to draw a connection between freedom and insurance.
Playing on the adage ‘freedom of the open road’ the spot, created by CumminsRoss, sees over 30 different motorcyclists shot on location on stretches of road across Australia.
The ad was shot by SceneOn directors Matt Chuang and Andrew Coyle, with cameras mounted to different parts of the bikes and featuring bikies, motocross riders, vintage bikes and street bikes.
It’s the first spot CumminsRoss has done for Swann, a division of Cgu Insurance, which was one of the agency’s founding clients.
Sean Cummins, executive director of CumminsRoss, said: “We’re very happy with it . It really honours the whole essence of what insurance does for you and the connection between the bike and the rider. It’s an enabling piece for riders to enjoy their passion.”
“It was a lovely...
Playing on the adage ‘freedom of the open road’ the spot, created by CumminsRoss, sees over 30 different motorcyclists shot on location on stretches of road across Australia.
The ad was shot by SceneOn directors Matt Chuang and Andrew Coyle, with cameras mounted to different parts of the bikes and featuring bikies, motocross riders, vintage bikes and street bikes.
It’s the first spot CumminsRoss has done for Swann, a division of Cgu Insurance, which was one of the agency’s founding clients.
Sean Cummins, executive director of CumminsRoss, said: “We’re very happy with it . It really honours the whole essence of what insurance does for you and the connection between the bike and the rider. It’s an enabling piece for riders to enjoy their passion.”
“It was a lovely...
- 5/30/2012
- by Colin Delaney
- Encore Magazine
Jessie French has joined the Melbourne-based production company SceneOn as marketing manager.
French was previously involved in the marketing of Amiel Courtin-Wilson’s feature film Hail, which was selected for this year’s Venice International Film Festival.
French said: “I find SceneOn’s approach of being a creative collective of directors with post facilities, an exciting prospect. There is a great energy at SceneOn, and I’m looking forward to building a strong future for the company.”
SceneOn’s executive director, Andrew Coyle said: “Jessie is the fifth new member to join the SceneOn team this year – we’ve had a fantastic year and we’re growing fast. 2012 is already looking busy.”
With directors in Sydney and Melbourne, SceneOn are a production house that offers an end to end solution.
French was previously involved in the marketing of Amiel Courtin-Wilson’s feature film Hail, which was selected for this year’s Venice International Film Festival.
French said: “I find SceneOn’s approach of being a creative collective of directors with post facilities, an exciting prospect. There is a great energy at SceneOn, and I’m looking forward to building a strong future for the company.”
SceneOn’s executive director, Andrew Coyle said: “Jessie is the fifth new member to join the SceneOn team this year – we’ve had a fantastic year and we’re growing fast. 2012 is already looking busy.”
With directors in Sydney and Melbourne, SceneOn are a production house that offers an end to end solution.
- 12/12/2011
- by Colin Delaney
- Encore Magazine
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