Vadim Vereshchagin, CEO of leading Russian production and distribution company Central Partnership, says it’s time for the world to give a second look to Russian cinema—particularly the slick commercial titles that are racking up boffo box office back home.
“The key thing for us right now is to explain to the foreign buyers primarily, ‘Look, we’ve got great films. We’re not asking the same amount of money as Hollywood independent studios would. But you get the same [quality],’” he says.
Central Partnership began in the 1990s as a television production outfit, before branching out into distribution of mostly arthouse fare. In the early 2000s, it began moving toward mainstream titles, and since 2009 has been the exclusive distributor for Paramount Pictures in Russia. Its library includes films from top U.S. and European studios, as well as an extensive catalog of arthouse and commercial Russian movies.
The company’s current slate,...
“The key thing for us right now is to explain to the foreign buyers primarily, ‘Look, we’ve got great films. We’re not asking the same amount of money as Hollywood independent studios would. But you get the same [quality],’” he says.
Central Partnership began in the 1990s as a television production outfit, before branching out into distribution of mostly arthouse fare. In the early 2000s, it began moving toward mainstream titles, and since 2009 has been the exclusive distributor for Paramount Pictures in Russia. Its library includes films from top U.S. and European studios, as well as an extensive catalog of arthouse and commercial Russian movies.
The company’s current slate,...
- 6/7/2020
- by Christopher Vourlias
- Variety Film + TV
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