Industry-wide collaboration is key to a successful rollout of high dynamic range imagery on all types of cinema display technologies, asserted Universal’s vp of creative technologies Annie Chang during a Future of Cinema Summit, held Saturday during the opening day of the 100th Nab Show in Las Vegas.
Presented by the Society of Motion Picture and Television Engineers, the program featured an update on work that’s being done behind the scenes by individual companies and Hollywood-backed organizations, not just to roll out Hdr in theaters, but to maximize its creative potential with features such as higher brightness, deeper blacks and a wider range of colors.
Hdr isn’t a new concept, but for cinemas, today it’s accomplished with laser projectors. Barco exec Tom Bert estimated that of the roughly 200,000 cinema screens worldwide, roughly 50,000-60,000 auditoriums now offer laser projectors, rather than earlier lamp-based systems. Barco’s head...
Presented by the Society of Motion Picture and Television Engineers, the program featured an update on work that’s being done behind the scenes by individual companies and Hollywood-backed organizations, not just to roll out Hdr in theaters, but to maximize its creative potential with features such as higher brightness, deeper blacks and a wider range of colors.
Hdr isn’t a new concept, but for cinemas, today it’s accomplished with laser projectors. Barco exec Tom Bert estimated that of the roughly 200,000 cinema screens worldwide, roughly 50,000-60,000 auditoriums now offer laser projectors, rather than earlier lamp-based systems. Barco’s head...
- 4/16/2023
- by Carolyn Giardina
- The Hollywood Reporter - Movie News
A symposium staged by a home entertainment trade group Tuesday framed the many possibilities of digital distribution and its still-nascent status in Hollywood.
To wit: More than a decade after computer-desktop players started streaming video, Web surfers still regularly need to download new software to access content on disparate sites. And forget about that much vaunted computer-to-living room connection happening for the masses anytime soon.
Hurdles ranging from tech complexity to a blizzard of data standards in need of sorting remain to be overcome before digital delivery will be ready for literal or figurative primetime. That was the collective message from panelists at the Entertainment Merchants Assn.'s Digital Media Pipeline.
"The ubiquity of turning on a device and making it work -- that's what we're after," Ema executive vp Mark Fisher told a Skirball Center audience of 100 including digirati and digiphobes alike.
Despite lingering challenges for those digitally distributing films and TV programming,...
To wit: More than a decade after computer-desktop players started streaming video, Web surfers still regularly need to download new software to access content on disparate sites. And forget about that much vaunted computer-to-living room connection happening for the masses anytime soon.
Hurdles ranging from tech complexity to a blizzard of data standards in need of sorting remain to be overcome before digital delivery will be ready for literal or figurative primetime. That was the collective message from panelists at the Entertainment Merchants Assn.'s Digital Media Pipeline.
"The ubiquity of turning on a device and making it work -- that's what we're after," Ema executive vp Mark Fisher told a Skirball Center audience of 100 including digirati and digiphobes alike.
Despite lingering challenges for those digitally distributing films and TV programming,...
- 9/15/2009
- by By Carl DiOrio
- The Hollywood Reporter - Movie News
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