Lee Schroder has been named an executive in the motion picture marketing department at CAA.
Schroder joins the powerhouse agency from Netflix. Reporting to department head Megan Crawford, she will help advise clients on all aspects of a film marketing and distribution strategy for theatrical and streaming releases. The marketing team works closely with CAA Media Finance, led by Roeg Sutherland and Benjamin Kramer, which funds and packages many indies and mid-budget commercial fare.
Schroder will also advise the CAA roster on festival and awards campaign strategies, and curating the agency’s effective tastemaker screenings.
At Netflix, Schroder worked on campaigns for Peter Chernin’s inventive “Fear Street” trilogy; Ryan Reynolds’ time travel film “The Adam Project”; the blockbuster “Red Notice” starring Reynolds, Dwayne Johnson, and Gal Gadot; and the soon-to-stream Charlize Theron and Kerry Washington project “The School for Good and Evil.” She also handled release and awards campaigns for the Oscar players “Mank,...
Schroder joins the powerhouse agency from Netflix. Reporting to department head Megan Crawford, she will help advise clients on all aspects of a film marketing and distribution strategy for theatrical and streaming releases. The marketing team works closely with CAA Media Finance, led by Roeg Sutherland and Benjamin Kramer, which funds and packages many indies and mid-budget commercial fare.
Schroder will also advise the CAA roster on festival and awards campaign strategies, and curating the agency’s effective tastemaker screenings.
At Netflix, Schroder worked on campaigns for Peter Chernin’s inventive “Fear Street” trilogy; Ryan Reynolds’ time travel film “The Adam Project”; the blockbuster “Red Notice” starring Reynolds, Dwayne Johnson, and Gal Gadot; and the soon-to-stream Charlize Theron and Kerry Washington project “The School for Good and Evil.” She also handled release and awards campaigns for the Oscar players “Mank,...
- 10/4/2022
- by Matt Donnelly
- Variety Film + TV
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Veteran film marketer Lee Schroder has joined CAA as an executive in the entertainment and sports agency’s Motion Picture Marketing department.
Schroder comes to CAA from Netflix, where she worked on campaigns for films like The Fear Street Trilogy, The Adam Project, Red Notice and the upcoming fantasy epic The School for Good and Evil. Schroder’s credits include release and awards campaigns for Marriage Story, Mank and Over The Moon.
Based in CAA’s Los Angeles office, Schroder will advise clients on a film’s marketing and distribution strategy for theatrical and streaming releases. Her appointment comes as CAA and other Hollywood agencies bet that, as entertainment giants invest in their online video platforms and strike a balance between subscriptions, advertising, theatrical releases and other business models, the demand for market analysis and insights will see rising demand.
Led by Megan Crawford,...
Veteran film marketer Lee Schroder has joined CAA as an executive in the entertainment and sports agency’s Motion Picture Marketing department.
Schroder comes to CAA from Netflix, where she worked on campaigns for films like The Fear Street Trilogy, The Adam Project, Red Notice and the upcoming fantasy epic The School for Good and Evil. Schroder’s credits include release and awards campaigns for Marriage Story, Mank and Over The Moon.
Based in CAA’s Los Angeles office, Schroder will advise clients on a film’s marketing and distribution strategy for theatrical and streaming releases. Her appointment comes as CAA and other Hollywood agencies bet that, as entertainment giants invest in their online video platforms and strike a balance between subscriptions, advertising, theatrical releases and other business models, the demand for market analysis and insights will see rising demand.
Led by Megan Crawford,...
- 10/4/2022
- by Etan Vlessing
- The Hollywood Reporter - Movie News
Lee Schroder has joined Creative Artists Agency (CAA) as an Executive in its Motion Picture Marketing department, the agency announced on Tuesday.
Based in the agency’s Los Angeles office, Schroder will help advise clients on all aspects of a film’s marketing and distribution strategy for theatrical and streaming releases.
Schroder comes to CAA from Netflix, where she served as a publicist working on campaigns for films including “The Fear Street” trilogy, “The Adam Project,” “Red Notice” and the upcoming fantasy epic “The School for Good and Evil.” She also worked on release and awards campaigns for “Marriage Story,” “Mank” and “Over the Moon.”
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Schroder started her career as a field publicist in Atlanta at Allied Global Marketing supporting a roster of lifestyle and film clients. Her focus was on Disney...
Based in the agency’s Los Angeles office, Schroder will help advise clients on all aspects of a film’s marketing and distribution strategy for theatrical and streaming releases.
Schroder comes to CAA from Netflix, where she served as a publicist working on campaigns for films including “The Fear Street” trilogy, “The Adam Project,” “Red Notice” and the upcoming fantasy epic “The School for Good and Evil.” She also worked on release and awards campaigns for “Marriage Story,” “Mank” and “Over the Moon.”
Also Read:
The Metaverse and NFTs Are ‘Here to Stay,’ Says CAA’s Head of Business Development (Audio)
Schroder started her career as a field publicist in Atlanta at Allied Global Marketing supporting a roster of lifestyle and film clients. Her focus was on Disney...
- 10/4/2022
- by Umberto Gonzalez
- The Wrap
CAA has hired Lee Schroder in its Motion Picture Marketing department.
Based in the agency’s Los Angeles office, Schroder will help advise clients on all aspects of a film’s marketing and distribution strategy for theatrical and streaming releases.
Led by Megan Crawford, CAA’s Motion Picture Marketing department also works closely with the agency’s Media Finance group, providing analysis and insight to clients whose films are financed independently, guiding them on marketing strategies, from festivals and distribution options, to awards season campaigns. In addition, the department curates a tastemaker screening series, which has become a vital stop on the awards circuit.
Schroder comes to CAA from Netflix, where she served as a publicist working on campaigns for films including The Fear Street trilogy, The Adam Project, the streamer’s most watched movie, Red Notice; and the upcoming fantasy epic The School for Good and Evil. She also...
Based in the agency’s Los Angeles office, Schroder will help advise clients on all aspects of a film’s marketing and distribution strategy for theatrical and streaming releases.
Led by Megan Crawford, CAA’s Motion Picture Marketing department also works closely with the agency’s Media Finance group, providing analysis and insight to clients whose films are financed independently, guiding them on marketing strategies, from festivals and distribution options, to awards season campaigns. In addition, the department curates a tastemaker screening series, which has become a vital stop on the awards circuit.
Schroder comes to CAA from Netflix, where she served as a publicist working on campaigns for films including The Fear Street trilogy, The Adam Project, the streamer’s most watched movie, Red Notice; and the upcoming fantasy epic The School for Good and Evil. She also...
- 10/4/2022
- by Anthony D'Alessandro
- Deadline Film + TV
As the Venice Film Festival claws back 70% of its pre-pandemic registration numbers and lures a parade of Hollywood stars to the Lido, it seems festival director Alberto Barbera is right: Venice is well and truly back. And just in time, too. As the Academy of Motion Picture Arts and Sciences and BAFTA become more international, all eyes are increasingly on the influential Italian festival.
In taking the temperature of key European and U.S. agents, sales firms and distributors heading to Venice, Variety found that many seem to be riding the momentum whipped up by a successful Cannes. For the first time, Venice falls barely two months after Cannes, but rather than contributing to festival fatigue, the industry seems energized to carry on conversations begun on the Croisette while revving up their marketing engines for awards from the Lido.
Paris-based sales agent Totem Films has its first Venice selection with “Erasing Frank,...
In taking the temperature of key European and U.S. agents, sales firms and distributors heading to Venice, Variety found that many seem to be riding the momentum whipped up by a successful Cannes. For the first time, Venice falls barely two months after Cannes, but rather than contributing to festival fatigue, the industry seems energized to carry on conversations begun on the Croisette while revving up their marketing engines for awards from the Lido.
Paris-based sales agent Totem Films has its first Venice selection with “Erasing Frank,...
- 9/2/2021
- by Manori Ravindran
- Variety Film + TV
Updated following 1:38Pm post: The former governor of California and Terminator franchise star made a big splash today at “The Big Screen Is Back” conference to exclaim, “The big screen is back, ladies and gentleman!” Arnold Schwarzenegger then led the whole auditorium at the AMC Century City 15 in a chant of “We are back! We are back!”
The conference, which was produced by the Motion Picture Association, National Association of Theatres, LA movies studios and NYC distribs, and key PR gurus Terry Curtin and CAA Head of Motion Picture Marketing Megan Crawford, is one of the first in-person events for the motion picture industry which showcased theatrical distributors (big and small) summer slates. The event, from what we have gathered, was put together at the last minute and with all good will and intentions, and it wasn’t about showing unseen footage from the next Marvel movie or 2022 theatrical release.
The conference, which was produced by the Motion Picture Association, National Association of Theatres, LA movies studios and NYC distribs, and key PR gurus Terry Curtin and CAA Head of Motion Picture Marketing Megan Crawford, is one of the first in-person events for the motion picture industry which showcased theatrical distributors (big and small) summer slates. The event, from what we have gathered, was put together at the last minute and with all good will and intentions, and it wasn’t about showing unseen footage from the next Marvel movie or 2022 theatrical release.
- 5/19/2021
- by Anthony D'Alessandro
- Deadline Film + TV
Edgar Wright, John Krasinski, Emma Stone, Ryan Reynolds, Rebecca Hall, Neill Blomkamp introduce footage.
Studio and indie distributor brass took part in theatrical showcase ‘The Big Screen Is Back’ on Wednesday (May 19) as they teased upcoming releases for summer and beyond to invited press at AMC Century City in Los Angeles.
Arnold Schwarzenegger took to the stage and chanted “We are back! We are back!” at the event, organised by National Association Of Theatre Owners, Motion Picture Association, exhibitors, distributors, and CAA head of motion picture marketing Megan Crawford.
J.J. Abrams, Maggie Q and Jason Blum also turned up in...
Studio and indie distributor brass took part in theatrical showcase ‘The Big Screen Is Back’ on Wednesday (May 19) as they teased upcoming releases for summer and beyond to invited press at AMC Century City in Los Angeles.
Arnold Schwarzenegger took to the stage and chanted “We are back! We are back!” at the event, organised by National Association Of Theatre Owners, Motion Picture Association, exhibitors, distributors, and CAA head of motion picture marketing Megan Crawford.
J.J. Abrams, Maggie Q and Jason Blum also turned up in...
- 5/19/2021
- by Jeremy Kay
- ScreenDaily
Movie theaters are ready to welcome back audiences.
That’s the message of The Big Screen Is Back, a new initiative launched by cinema operators, studio executives, talent agents, and filmmakers that kicked off as part of Sunday’s Academy Awards pre-show. During the lead up to the telecast, a clip with an introduction by Matthew McConaughey aired, highlighting some of the tens of thousands of movie theater workers who were laid off or furloughed during the pandemic and have slowly been returning to work. It’s part of a larger initiative, one that will continue for months as new blockbusters slowly start rolling out on cinema screens.
“We have to let people know that movie theaters are open and they’re ready to welcome people back,” says Megan Crawford, CAA’s head of motion picture marketing and one of the driving forces behind the campaign. “Honestly, movie theaters are...
That’s the message of The Big Screen Is Back, a new initiative launched by cinema operators, studio executives, talent agents, and filmmakers that kicked off as part of Sunday’s Academy Awards pre-show. During the lead up to the telecast, a clip with an introduction by Matthew McConaughey aired, highlighting some of the tens of thousands of movie theater workers who were laid off or furloughed during the pandemic and have slowly been returning to work. It’s part of a larger initiative, one that will continue for months as new blockbusters slowly start rolling out on cinema screens.
“We have to let people know that movie theaters are open and they’re ready to welcome people back,” says Megan Crawford, CAA’s head of motion picture marketing and one of the driving forces behind the campaign. “Honestly, movie theaters are...
- 4/26/2021
- by Brent Lang
- Variety Film + TV
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