Snap will try to turn Snapchat viewers into buyers with its first-ever “shoppable” original show: “The Drop,” focused on “exclusive streetwear collabs” from celebrities and designers.
The company — in its debut Digital Content NewFronts presentation for Madison Avenue types — also announced the renewal of “Driven,” an original series about custom cars, for Season 2; and a new Verizon-sponsored show, “Fake Up,” in which makeup artists compete in creating eye-popping optical illusions.
Snap’s NewFronts session marks the public debut for Peter Naylor as VP of sales for the Americas, two months after he exited Hulu after more than six years.
“When I was at Hulu, I was always looking at Snap out of the corner of my eye,” Naylor said in an interview, adding that he has two Gen Z daughters who are big Snapchat users. “I’m a selfish sales guy: I want to bring a beautiful product to market.
The company — in its debut Digital Content NewFronts presentation for Madison Avenue types — also announced the renewal of “Driven,” an original series about custom cars, for Season 2; and a new Verizon-sponsored show, “Fake Up,” in which makeup artists compete in creating eye-popping optical illusions.
Snap’s NewFronts session marks the public debut for Peter Naylor as VP of sales for the Americas, two months after he exited Hulu after more than six years.
“When I was at Hulu, I was always looking at Snap out of the corner of my eye,” Naylor said in an interview, adding that he has two Gen Z daughters who are big Snapchat users. “I’m a selfish sales guy: I want to bring a beautiful product to market.
- 6/23/2020
- by Todd Spangler
- Variety Film + TV
Snap has tapped its first-ever chief marketing officer, nabbing McDonald’s alum Kenny Mitchell for the newly-created role.
Mitchell will spearhead global marketing efforts for Snap, overseeing both consumer and product marketing programs, effective this June. He will report directly to founder and CEO Evan Spiegel. Mitchell most recently served as VP of brand content and engagement for McDonald’s in the U.S.. Prior to that, he was head of consumer engagement at Gatorade, where he led global consumer marketing and helped pioneer several vertical and Ar campaigns on Snapchat.
Mitchell's hire arrives as Snap is looking to expand advertising to accrue more users, CNBC reports, having just completed a campaign to promote its new Android app. Snap, which announced a gaming platform and 10 original shows at its first-ever Partner Summit earlier this month, counts 190 million global daily active users.
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Mitchell will spearhead global marketing efforts for Snap, overseeing both consumer and product marketing programs, effective this June. He will report directly to founder and CEO Evan Spiegel. Mitchell most recently served as VP of brand content and engagement for McDonald’s in the U.S.. Prior to that, he was head of consumer engagement at Gatorade, where he led global consumer marketing and helped pioneer several vertical and Ar campaigns on Snapchat.
Mitchell's hire arrives as Snap is looking to expand advertising to accrue more users, CNBC reports, having just completed a campaign to promote its new Android app. Snap, which announced a gaming platform and 10 original shows at its first-ever Partner Summit earlier this month, counts 190 million global daily active users.
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- 4/25/2019
- by Geoff Weiss
- Tubefilter.com
Several notable celebrities, community leaders and entertainers descended on the city of New Orleans once again to attend the 15th Annual McDonald’s 365Black Awards, held today at the Ritz Carlton, New Orleans.
Kimberly Bryant; Monique Vann-Brown; Sheryl Lee Ralph; Tishauna Wilson; Symone Sanders
They were joined by attendees from across that nation who converged to recognize this year’s recipients of the distinguished awards, including popular Political Commentator Symone Sanders, renown actress/activist Sheryl Lee Ralph, Black Girls Code CEO Kimberly Bryant and next generation McDonald’s Owner/Operator Monique Vann-Brown. Additionally, college philanthropist Tishauna Wilson was recognized alongside this lineup to receive a $10,000 McDonald’s Hbcu Forward Scholarship, facilitated by Thurgood Marshall College Fund.
McDonald’s 365Black Awards take place annually to honor outstanding individuals who are committed to making positive contributions that strengthen the African-American community. The program launched in 2003 as an extension of the company’s 365Black platform,...
Kimberly Bryant; Monique Vann-Brown; Sheryl Lee Ralph; Tishauna Wilson; Symone Sanders
They were joined by attendees from across that nation who converged to recognize this year’s recipients of the distinguished awards, including popular Political Commentator Symone Sanders, renown actress/activist Sheryl Lee Ralph, Black Girls Code CEO Kimberly Bryant and next generation McDonald’s Owner/Operator Monique Vann-Brown. Additionally, college philanthropist Tishauna Wilson was recognized alongside this lineup to receive a $10,000 McDonald’s Hbcu Forward Scholarship, facilitated by Thurgood Marshall College Fund.
McDonald’s 365Black Awards take place annually to honor outstanding individuals who are committed to making positive contributions that strengthen the African-American community. The program launched in 2003 as an extension of the company’s 365Black platform,...
- 7/10/2018
- Look to the Stars
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