The inaugural edition of Storytek took place on Saturday November 19 at Tallinn Black Nights Film Festival, with international experts discussing the continued integration of technology and alternative storytelling.
The all day-event included five panels focusing on intellectual property (IP), start-up and IP investment, gaming, Vr and Ar and the understanding of multi-platform audiences.
Getting a grip on IP and alternative storytelling
The day kicked off with a conversation focused on IP, and the vast topic of alternative storytelling.
John Heinsen, CEO of Los Angeles-based transmedia company Bunnygraph Entertainment, used Game of Thrones as an example of a multi-faceted IP that has grown from an internationally-viewed television series into a business involving a behind-the-scenes live aftershow series, collector’s edition box-sets, IMAX special screenings, video games, podcasts, books, clothing and collectibles.
“We have to think about new business models,” said Heinsen, referring to increased production content like mobile behind-the-scenes video blogs or apps teasing upcoming episodes.
“It’s about...
The all day-event included five panels focusing on intellectual property (IP), start-up and IP investment, gaming, Vr and Ar and the understanding of multi-platform audiences.
Getting a grip on IP and alternative storytelling
The day kicked off with a conversation focused on IP, and the vast topic of alternative storytelling.
John Heinsen, CEO of Los Angeles-based transmedia company Bunnygraph Entertainment, used Game of Thrones as an example of a multi-faceted IP that has grown from an internationally-viewed television series into a business involving a behind-the-scenes live aftershow series, collector’s edition box-sets, IMAX special screenings, video games, podcasts, books, clothing and collectibles.
“We have to think about new business models,” said Heinsen, referring to increased production content like mobile behind-the-scenes video blogs or apps teasing upcoming episodes.
“It’s about...
- 11/21/2016
- ScreenDaily
The initiative will support 20 projects exploring alternative storytelling through digital technologies.
The Tallinn Black Nights Film Festival announced in Cannes the launch of Storytek, a three-month accelerator programme to support the emergence of alternative storytelling.
There will be 20 pilot projects selected by an international team of mentors to take part in a three-month programme that will link together film-makers with technology developers.
Confirmed mentors include Glenn Gainor, president of physical production for Screen Gems; John Heinsen, CEO of BunnyGraph Entertainment; Rain Rannu, Estonian founder of mobile payments service Fortumo; Domenico La Porta, director of Wallimage R/O Institute; Maxine de Vere, film producer and production supervisor; Heikki Haldre, Estonian tech evangelist; Lance Weiler, Us writer, director and experience designer; and Paul Tyler, a UK TV and digital production expert.
Among the topics of discussion for selected film-makers will be how to expand original narratives to digital platforms such as games, online platforms...
The Tallinn Black Nights Film Festival announced in Cannes the launch of Storytek, a three-month accelerator programme to support the emergence of alternative storytelling.
There will be 20 pilot projects selected by an international team of mentors to take part in a three-month programme that will link together film-makers with technology developers.
Confirmed mentors include Glenn Gainor, president of physical production for Screen Gems; John Heinsen, CEO of BunnyGraph Entertainment; Rain Rannu, Estonian founder of mobile payments service Fortumo; Domenico La Porta, director of Wallimage R/O Institute; Maxine de Vere, film producer and production supervisor; Heikki Haldre, Estonian tech evangelist; Lance Weiler, Us writer, director and experience designer; and Paul Tyler, a UK TV and digital production expert.
Among the topics of discussion for selected film-makers will be how to expand original narratives to digital platforms such as games, online platforms...
- 5/19/2016
- ScreenDaily
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