Co-financing with Us production companies and selling Australian formats internationally will be among the key topics on the agenda at Spaa.s Screen Forever conference.
Among the other sessions at the November 18-21 event in Melbourne will be a focus on deal making in the broadcast, theatrical and online sectors amid fast-changing release windows; an update on international digital distribution and Video-on-Demand; and ABC TV Director Richard Finlayson outlining his vision for the network.
A panel of Hollywood-based executives will explore ways of using the producer offset to raise finance in the Us via equity, distribution guarantees, P&A and debt in the session entitled Working with the USA: The Eagle and The Kangaroo . Co-financing Across The Pacific.
It will also focus on the issues of significant Australian content, copyright and the extent to which the offset can or should be considered equity. Speaking will be Tracey Vieira, Executive Vice President,...
Among the other sessions at the November 18-21 event in Melbourne will be a focus on deal making in the broadcast, theatrical and online sectors amid fast-changing release windows; an update on international digital distribution and Video-on-Demand; and ABC TV Director Richard Finlayson outlining his vision for the network.
A panel of Hollywood-based executives will explore ways of using the producer offset to raise finance in the Us via equity, distribution guarantees, P&A and debt in the session entitled Working with the USA: The Eagle and The Kangaroo . Co-financing Across The Pacific.
It will also focus on the issues of significant Australian content, copyright and the extent to which the offset can or should be considered equity. Speaking will be Tracey Vieira, Executive Vice President,...
- 10/11/2013
- by Staff writer
- IF.com.au
Brands should take a leaf from Red Bull’s playbook and start creating their own content says Greg Logan.
As more and more brands produce content, learning the power of entertainment rather than the sell, we get closer to the age of brand storytellers.
Red Bull are the pioneers. Their global production and distribution division is almost as big as the product they sell. Around the world people actively choose to watch their programs and their online channel. If it wasn’t for Red Bull, we wouldn’t have seen the guy jumping from space.
Most brands will say ‘yeah, but we’re not Red Bull’. It’s true, they stand for adventure, which works perfectly in the entertainment space. However, there are hundreds of brands out there who stand for something that works as entertainment. Those who pay big money to be associated with sport could be producing their...
As more and more brands produce content, learning the power of entertainment rather than the sell, we get closer to the age of brand storytellers.
Red Bull are the pioneers. Their global production and distribution division is almost as big as the product they sell. Around the world people actively choose to watch their programs and their online channel. If it wasn’t for Red Bull, we wouldn’t have seen the guy jumping from space.
Most brands will say ‘yeah, but we’re not Red Bull’. It’s true, they stand for adventure, which works perfectly in the entertainment space. However, there are hundreds of brands out there who stand for something that works as entertainment. Those who pay big money to be associated with sport could be producing their...
- 2/5/2013
- by mumbrellahouse
- Encore Magazine
In this guest post, Greg Logan argues that people are sick of ads, and Australian brands will be left reeling once the Nbn arrives if they don’t buck up.
I was in New York, spending time with the best people in branded entertainment, when Hurricane Sandy hit. As I packed up my notes to bunker down, I couldn’t help thinking that if brands don’t prepare for what’s about to come, they’ll be hit hard.
Even though the Us is quite a few years ahead of Australia in the branded space, it’s still a new area, but clearly here to stay. Unlike Sandy, it’s a storm that’s not going to pass.
Kevin McAuliffe of NBC Universal Cable Entertainment has said: “For a number of years in branded entertainment we have been saying there’s been a train coming down the track. Well it’s arrived.
I was in New York, spending time with the best people in branded entertainment, when Hurricane Sandy hit. As I packed up my notes to bunker down, I couldn’t help thinking that if brands don’t prepare for what’s about to come, they’ll be hit hard.
Even though the Us is quite a few years ahead of Australia in the branded space, it’s still a new area, but clearly here to stay. Unlike Sandy, it’s a storm that’s not going to pass.
Kevin McAuliffe of NBC Universal Cable Entertainment has said: “For a number of years in branded entertainment we have been saying there’s been a train coming down the track. Well it’s arrived.
- 11/14/2012
- by Cathie McGinn
- Encore Magazine
Andy Pilkington
Stw Group’s brand agency Moon Communications has hired the former head of ideas at Naked Andy Pilkington as executive creative director.
Pilkington joins after just four months as creative director at ad agency 303Lowe.
Pilkington will replace Greg Logan, who moves to new Stv Group-backed content company Hatch. Logan had been working part-time at Hatch since Stw launched the company in April.
Moon CEO Anouk Darling said: “We wanted our new Ecd to have creative leadership teamed with proven success in the omni- channel landscape. Andy fits the bill perfectly, bringing a wealth of digital experience. He also suits Moon’s creative niche having come from design origins.”
Pilkington added: “The Ecd role at Moon is an exciting opportunity to combine all of my creative passions in one place; building brands from the ground up, defining their behaviour and bringing it all to life with great ideas,...
Stw Group’s brand agency Moon Communications has hired the former head of ideas at Naked Andy Pilkington as executive creative director.
Pilkington joins after just four months as creative director at ad agency 303Lowe.
Pilkington will replace Greg Logan, who moves to new Stv Group-backed content company Hatch. Logan had been working part-time at Hatch since Stw launched the company in April.
Moon CEO Anouk Darling said: “We wanted our new Ecd to have creative leadership teamed with proven success in the omni- channel landscape. Andy fits the bill perfectly, bringing a wealth of digital experience. He also suits Moon’s creative niche having come from design origins.”
Pilkington added: “The Ecd role at Moon is an exciting opportunity to combine all of my creative passions in one place; building brands from the ground up, defining their behaviour and bringing it all to life with great ideas,...
- 10/11/2012
- by Georgina Pearson
- Encore Magazine
In this guest post, Greg Logan wonders if branded entertainment (Be) is the savior or the devil.
Be is kinda like a shiny new car. Some can’t wait to get in and take it for a run. Some turn their noses up at it, thinking it will destroy the environment. And most people just don’t know how to drive it.
Broadcasters, brands and production companies are all happily jumping in together. But some are worried that TV (and to some extent the internet) is becoming one big long ad with little differentiation between the breaks and the content.
Of course we will always have the good old ad-free ABC. But the other networks are called commercial channels for a reason. But these days they have to be careful to balance commerciality with credibility.
Nobody can blame the networks for wanting to make a buck and lowering production costs.
Be is kinda like a shiny new car. Some can’t wait to get in and take it for a run. Some turn their noses up at it, thinking it will destroy the environment. And most people just don’t know how to drive it.
Broadcasters, brands and production companies are all happily jumping in together. But some are worried that TV (and to some extent the internet) is becoming one big long ad with little differentiation between the breaks and the content.
Of course we will always have the good old ad-free ABC. But the other networks are called commercial channels for a reason. But these days they have to be careful to balance commerciality with credibility.
Nobody can blame the networks for wanting to make a buck and lowering production costs.
- 8/26/2012
- by Robin Hicks
- Encore Magazine
Stw Group has launched branded content company Hatch Entertainment in Australia, with a commission from public broadcaster Sbs as its first project.
The new company will be run by the Ecd of Stw Group brand agency Moon, Greg Logan, and TV producer Miriam Stein.
Logan told Mumbrella he is to spend “four days a week at Moon, and three days running Hatch”.
Stein is to work full time at Hatch.
The Sbs commission, which is for a comedy variety show, will not be supported by brands, Logan confirmed.
Hatch is to produce reality, factual and lifestyle shows, kids’ series, entertainment and music formats, dating and quiz shows, scripted and unscripted formats.
“When we think of a new show, we’re not going to start by thinking about the brand. We start with an insight and an idea, then explore how a brand can increase the entertainment value of that show,...
The new company will be run by the Ecd of Stw Group brand agency Moon, Greg Logan, and TV producer Miriam Stein.
Logan told Mumbrella he is to spend “four days a week at Moon, and three days running Hatch”.
Stein is to work full time at Hatch.
The Sbs commission, which is for a comedy variety show, will not be supported by brands, Logan confirmed.
Hatch is to produce reality, factual and lifestyle shows, kids’ series, entertainment and music formats, dating and quiz shows, scripted and unscripted formats.
“When we think of a new show, we’re not going to start by thinking about the brand. We start with an insight and an idea, then explore how a brand can increase the entertainment value of that show,...
- 4/23/2012
- by Robin Hicks
- Encore Magazine
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