A $4.5m campaign that will run across multiple platforms for energy drink V is aiming to offer to its customers experiences that money can’t buy.
Created by Clemenger Bbdo Sydney, the campaign, centred around a rental service will include offers of body building removalists, a pimped-out jacuzzi truck, and puppy wingman to V customers who collect barcodes through an invented company, V Rentals.
A 60-second ad will be backed by four 15-second clips.
Alongside the Tvc is a series of webisodes that follow V-Rental owner Glen Gibbon and his experience running the company with casting directors Dave Collins from the Umbilical Brothers and stand up comedian Paul Ayre.
Cameron Davidson, marketing director at V’s mother company Frucor Australia said: “Brands today can’t just say, they have to do, but you have to do in a way that only your brand can. You have to go beyond advertising...
Created by Clemenger Bbdo Sydney, the campaign, centred around a rental service will include offers of body building removalists, a pimped-out jacuzzi truck, and puppy wingman to V customers who collect barcodes through an invented company, V Rentals.
A 60-second ad will be backed by four 15-second clips.
Alongside the Tvc is a series of webisodes that follow V-Rental owner Glen Gibbon and his experience running the company with casting directors Dave Collins from the Umbilical Brothers and stand up comedian Paul Ayre.
Cameron Davidson, marketing director at V’s mother company Frucor Australia said: “Brands today can’t just say, they have to do, but you have to do in a way that only your brand can. You have to go beyond advertising...
- 6/25/2012
- by Colin Delaney
- Encore Magazine
The finalists vying to represent Australia in the Young Lions competition at Cannes next month have been revealed.
Australia will be represented in the categories of film, marketer, media, print and digital.
The next stage in the competition will see the shortlisted finalists in marketing, media, print and digital compete in a 24-hour brief, with finalists from the film category completing a 48-hour brief, all following the Cannes competition format.
News Limited is Cannes’ local representative. Director of sales Tony Kendall said: “Every entrant is a credit to the agencies they work for.”
Judge Mat Baxter, CEO of Um, said: ”Anyone watching the finalists’ presentations would be enormously confident that the future of our industry is in great hands.”
The winners will be announced on May 17.
Finalists:
Print
Brett Colliver and Paul Theobald, Clemenger Bbdo Melbourne Serge Bodulovic, Bondi Advertising and Simon Gibson, Clemenger Bbdo Sydney Jack Nunn and Will Brown,...
Australia will be represented in the categories of film, marketer, media, print and digital.
The next stage in the competition will see the shortlisted finalists in marketing, media, print and digital compete in a 24-hour brief, with finalists from the film category completing a 48-hour brief, all following the Cannes competition format.
News Limited is Cannes’ local representative. Director of sales Tony Kendall said: “Every entrant is a credit to the agencies they work for.”
Judge Mat Baxter, CEO of Um, said: ”Anyone watching the finalists’ presentations would be enormously confident that the future of our industry is in great hands.”
The winners will be announced on May 17.
Finalists:
Brett Colliver and Paul Theobald, Clemenger Bbdo Melbourne Serge Bodulovic, Bondi Advertising and Simon Gibson, Clemenger Bbdo Sydney Jack Nunn and Will Brown,...
- 5/4/2012
- by mumbrella
- Encore Magazine
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