The Emmy Awards statuette is getting a 75th anniversary makeover.
The Television Academy confirmed that the Emmy trophy will receive a rare enhancement for the 75th annual ceremony this year. The numbers “75” will be etched in to the base of the award that features a female figure with wings holding up a globe-like sphere. The Academy noted that it drew inspiration for the move from Halley’s Comet, which returns into view every 75 years.
“We were trying to find a way to honor the historic nature of the anniversary. Emmy is all about celebrating excellence, and it has been for three quarters of a century,” said Maury McIntyre, president of the Television Academy. “Those standards really haven’t changed significantly regardless of what era the greatest medium on Earth has been in. In that spirit, we didn’t want to veer too far with Emmy herself.”
Television Academy creative director...
The Television Academy confirmed that the Emmy trophy will receive a rare enhancement for the 75th annual ceremony this year. The numbers “75” will be etched in to the base of the award that features a female figure with wings holding up a globe-like sphere. The Academy noted that it drew inspiration for the move from Halley’s Comet, which returns into view every 75 years.
“We were trying to find a way to honor the historic nature of the anniversary. Emmy is all about celebrating excellence, and it has been for three quarters of a century,” said Maury McIntyre, president of the Television Academy. “Those standards really haven’t changed significantly regardless of what era the greatest medium on Earth has been in. In that spirit, we didn’t want to veer too far with Emmy herself.”
Television Academy creative director...
- 6/27/2023
- by Charna Flam
- Variety Film + TV
The Television Academy wants this year’s Emmy ceremony to be special — and no, we’re not talking about how (or if) the WGA strike will impact the show.
To help Emmy celebrate her milestone anniversary, this year’s trophy will be adorned with the number 75. It’s one of only a few changes made to the trophy since its creation in 1948.
“It took us seemingly 48 weeks of meetings, illustrations, debates, false starts and ruminating to get to the finish line,” said Scott Buford, senior creative director for the Television Academy, in a statement. “When I was first asked by the Academy’s leadership to explore altering the statuette, my first reaction was, ‘Are you sure? This is like giving a nip and tuck to the Statue of Liberty or the statue of David.’”
Well, not exactly: they just added a number to the base for this year only. But...
To help Emmy celebrate her milestone anniversary, this year’s trophy will be adorned with the number 75. It’s one of only a few changes made to the trophy since its creation in 1948.
“It took us seemingly 48 weeks of meetings, illustrations, debates, false starts and ruminating to get to the finish line,” said Scott Buford, senior creative director for the Television Academy, in a statement. “When I was first asked by the Academy’s leadership to explore altering the statuette, my first reaction was, ‘Are you sure? This is like giving a nip and tuck to the Statue of Liberty or the statue of David.’”
Well, not exactly: they just added a number to the base for this year only. But...
- 6/27/2023
- by Lynette Rice
- Deadline Film + TV
The iconic Emmy statuette is getting a rare enhancement.
The TV Academy unveiled on Tuesday a subtle new look for this year’s Emmy statuette: an inscription of “75” at the base of the figurine. The enhancement will be added to the statuette for this year only amid the 75th anniversary of the award ceremony that celebrates and honors the best in television.
According to the Television Academy, it took 47 proposals for the first Emmy design before the 48th was accepted by the Television Academy. “This time it took us seemingly 48 weeks of meetings, illustrations, debates, false starts and ruminating to get to the finish line,” Scott Buford, senior creative director for the Television Academy, said in a statement.
“When I was first asked by the Academy’s leadership to explore altering the statuette, my first reaction was, ‘Are you sure? This is like giving a nip and tuck to the...
The TV Academy unveiled on Tuesday a subtle new look for this year’s Emmy statuette: an inscription of “75” at the base of the figurine. The enhancement will be added to the statuette for this year only amid the 75th anniversary of the award ceremony that celebrates and honors the best in television.
According to the Television Academy, it took 47 proposals for the first Emmy design before the 48th was accepted by the Television Academy. “This time it took us seemingly 48 weeks of meetings, illustrations, debates, false starts and ruminating to get to the finish line,” Scott Buford, senior creative director for the Television Academy, said in a statement.
“When I was first asked by the Academy’s leadership to explore altering the statuette, my first reaction was, ‘Are you sure? This is like giving a nip and tuck to the...
- 6/27/2023
- by Lexy Perez
- The Hollywood Reporter - Movie News
The Emmys are still set for Sept. 20, and besides host Jimmy Kimmel, there’s very little we know about how this year’s ceremony (to be broadcast on ABC) will be handled. But we now have a better idea of how it might look: The first non-host key art for the 72nd Emmy Awards is out, and is starting to make the rounds on the Emmys’ website, advertisements, collateral materials and motion graphics.
Here’s how the Television Academy describes this year’s classy imagery: “Vibrant blue, pink and purple iridescent ribbons float and gently swirl around Emmy’s shimmering metallic gold figure, creating a dynamic look. A unique script was created that suggests Emmy’s celebrity signature. The approach is striking and memorable.”
Television Academy senior creative director Scott Buford hired Portland’s The Other House agency to create the design, developing this year’s graphic and motion graphic assets.
Here’s how the Television Academy describes this year’s classy imagery: “Vibrant blue, pink and purple iridescent ribbons float and gently swirl around Emmy’s shimmering metallic gold figure, creating a dynamic look. A unique script was created that suggests Emmy’s celebrity signature. The approach is striking and memorable.”
Television Academy senior creative director Scott Buford hired Portland’s The Other House agency to create the design, developing this year’s graphic and motion graphic assets.
- 7/8/2020
- by Michael Schneider
- Variety Film + TV
Mindy Kaling and Carson Daly won't be getting much sleep the night before July 10. The duo will be on hand in North Hollywood to announce the 2014 Emmy nominations at 5:40 a.m. The Television Academy announced formal plans for nomination morning on Wednesday, also unveiling new key art for the 66th annual TV kudos. Photos 5 of the Most Memorable Emmy Campaign Stunts "Our key art is a departure from the previous decade in which the Emmy statuette only appeared in profile or three-quarter view," said Academy creative director Scott Buford. "This year, Emmy is shown
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- 6/18/2014
- by Michael O'Connell
- The Hollywood Reporter - Movie News
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