Imax has tapped Anne Globe as its new chief marketing officer.
The veteran Hollywood studio executive will oversee all brand, film marketing, creative and social media for the global entertainment technology platform, which has rebounded from the pandemic in a major way thanks to keen demand for the big-screen experience it offers.
She succeeds Denny Tu, who is leaving Imax after five years.
Globe most recently served as chief marketing officer of David Ellison’s Skydance Media, whose credits include recent installments in the Mission: Impossible and Top Gun franchises.
“Anne is a deeply versatile, experienced, and well-networked executive who has elevated creative work across virtually every medium in partnership with some of the most celebrated filmmakers and artists,” Imax CEO Rich Gelfond said in a statement.
Imax enjoyed a banner year in 2023. The premium large-format exhibitor delivered $1.06 billion in global box office, a near-record that came close to matching...
The veteran Hollywood studio executive will oversee all brand, film marketing, creative and social media for the global entertainment technology platform, which has rebounded from the pandemic in a major way thanks to keen demand for the big-screen experience it offers.
She succeeds Denny Tu, who is leaving Imax after five years.
Globe most recently served as chief marketing officer of David Ellison’s Skydance Media, whose credits include recent installments in the Mission: Impossible and Top Gun franchises.
“Anne is a deeply versatile, experienced, and well-networked executive who has elevated creative work across virtually every medium in partnership with some of the most celebrated filmmakers and artists,” Imax CEO Rich Gelfond said in a statement.
Imax enjoyed a banner year in 2023. The premium large-format exhibitor delivered $1.06 billion in global box office, a near-record that came close to matching...
- 1/16/2024
- by Pamela McClintock
- The Hollywood Reporter - Movie News
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