It would seem that popcorn, America’s favorite concession stand snack, has taken a hiatus as movie theaters across the country have closed due to the coronavirus. But according to some of the top popcorn suppliers in the United States, sales have in fact been surging since the country entered into lockdown.
“In mid-March, when everybody around the country was told to stay home, the next six weeks were out of control crazy,” Garry Smith, president of Jolly Time popcorn company, tells Variety. “During that six-week period, in very round numbers, our microwave popcorn sales grew 40% to 50%. And our raw popcorn sales to grocery stores, which comes in polyethylene bags now and in plastic jars, that business increased 70% to 80%.”
Popcorn and cinema have always gone hand-in-hand. Ashley Lind, director of demand science of Conagra brands (which includes Orville Redenbacher’s and Act II popcorn companies), believes that the uptick in...
“In mid-March, when everybody around the country was told to stay home, the next six weeks were out of control crazy,” Garry Smith, president of Jolly Time popcorn company, tells Variety. “During that six-week period, in very round numbers, our microwave popcorn sales grew 40% to 50%. And our raw popcorn sales to grocery stores, which comes in polyethylene bags now and in plastic jars, that business increased 70% to 80%.”
Popcorn and cinema have always gone hand-in-hand. Ashley Lind, director of demand science of Conagra brands (which includes Orville Redenbacher’s and Act II popcorn companies), believes that the uptick in...
- 8/18/2020
- by Mackenzie Nichols
- Variety Film + TV
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