Benier Koranache
- Art Department
- Additional Crew
Benier started his career in the mail room at the largest J. Walter
Thompson (JWT) office in the world. He went on to become an art
director; working on the Kmart and Domino's Pizza national accounts at
RossRoy/BBDO. Benier was hailed for bringing a critical designers eye
to the agency which fit well into the culture of Advertising Hall of
Famer, Ross Roy's philosophy. This was a solid start as Benier would
win his first of many industry awards working on prestigious accounts
including international brands like Alfa Romeo, La-Z-Boy and Chrysler
Motors.
Benier later entered the "dot-com boom" joining former MTV host Adam Curry's Internet design firm called OnRamp. It later merged with Think New Ideas where Benier helped launch multi-million dollar sites for Major League Baseball and Rockport shoes. He went on to HBO to help launch another Internet venture called Volume.com (a music portal); and back to Madison Avenue to team with advertising living legend, Andy Berlin's latest start-up venture called BCP/Redcell. Via BCP he helped launch an urban marketing unit called Mojo Creative which handled some duties for Reebok and General Motors.
Mr. Koranache went on to found Benier Koranache ltd (BKLTD), a creative consultancy in London, England focusing on entertainment, film and music, especially via the Internet. BKLTD has worked on large entertainment productions at Radio City Music Hall and lead the creative on the branding of a new Arabic Music Channel called 'Al Dafrah' in Dubai. He also teamed with prolific music video and film director Darren Grant (Diary of a Mad Black Woman) on music video projects for Destiny's Child, MYA and Gangstarr amongst many others. His film projects have recently included, Keith Aronowitz's documentary, Metamorphosis, which has been selected at top film festivals.
Benier later entered the "dot-com boom" joining former MTV host Adam Curry's Internet design firm called OnRamp. It later merged with Think New Ideas where Benier helped launch multi-million dollar sites for Major League Baseball and Rockport shoes. He went on to HBO to help launch another Internet venture called Volume.com (a music portal); and back to Madison Avenue to team with advertising living legend, Andy Berlin's latest start-up venture called BCP/Redcell. Via BCP he helped launch an urban marketing unit called Mojo Creative which handled some duties for Reebok and General Motors.
Mr. Koranache went on to found Benier Koranache ltd (BKLTD), a creative consultancy in London, England focusing on entertainment, film and music, especially via the Internet. BKLTD has worked on large entertainment productions at Radio City Music Hall and lead the creative on the branding of a new Arabic Music Channel called 'Al Dafrah' in Dubai. He also teamed with prolific music video and film director Darren Grant (Diary of a Mad Black Woman) on music video projects for Destiny's Child, MYA and Gangstarr amongst many others. His film projects have recently included, Keith Aronowitz's documentary, Metamorphosis, which has been selected at top film festivals.