Exclusive: Ant Farm, among the highest-profile entertainment marketing companies in Hollywood, is shuttering. Deadline hears that the move was announced internally this morning in a meeting called by top brass of Ant Farm’s parent company Omnicom, which told employees that operations would cease in 60 days. We hear that employees will get a severance package.
Sources say Omnicom is cutting all business that is not showing a profit. That means they are shutting down the entire Los Angeles-based company, which during the past 18 months has undergone key exec departures (and clients with them), layoffs and downsizing.
An employee at Ant Farm’s L.A. office who answered the phone declined to offer details when contacted by Deadline today, referring a request to a New York spokesperson. New York-based reps from Omnicom did not respond to requests for comment.
Ant Farm had been among the bigger Hollywood firms in the incredibly...
Sources say Omnicom is cutting all business that is not showing a profit. That means they are shutting down the entire Los Angeles-based company, which during the past 18 months has undergone key exec departures (and clients with them), layoffs and downsizing.
An employee at Ant Farm’s L.A. office who answered the phone declined to offer details when contacted by Deadline today, referring a request to a New York spokesperson. New York-based reps from Omnicom did not respond to requests for comment.
Ant Farm had been among the bigger Hollywood firms in the incredibly...
- 7/27/2018
- by Patrick Hipes and Dade Hayes
- Deadline Film + TV
Exclusive: Hollywood entertainment marketing shop Mob Scene is launching a dedicated Broadcast and Streaming Group, and hiring Cary Sachs to run it. Sachs, who founded and has been president of Ant Farm’s Television & Streaming division since 2016, brings with him clients including including Amazon Studios, Disney Channels Worldwide, ABC, NatGeo, Sony Television, CBS, USA, MTV, ITV, Wgn America, Fox Sports, TBS, TNT and Keshet among others.
The industry veteran will report to John Zaffarano, Mob Scene’s president of Global Creative Marketing, and be tasked with expanding the agency’s TV and streaming business offering clients trailers, promos and sizzle reels, in-house shoots, print and international capabilities. The unit will also spearhead experiential events including 3D projections, screen installations, cross-promotional events, and domestic/international branding events.
Mob Scene’s TV and streaming clients already include Nickelodeon, Netflix, VH1 and Hulu. Its recent projects have included promotions for Ready Player One,...
The industry veteran will report to John Zaffarano, Mob Scene’s president of Global Creative Marketing, and be tasked with expanding the agency’s TV and streaming business offering clients trailers, promos and sizzle reels, in-house shoots, print and international capabilities. The unit will also spearhead experiential events including 3D projections, screen installations, cross-promotional events, and domestic/international branding events.
Mob Scene’s TV and streaming clients already include Nickelodeon, Netflix, VH1 and Hulu. Its recent projects have included promotions for Ready Player One,...
- 7/9/2018
- by Patrick Hipes
- Deadline Film + TV
Hollywood creative advertising and marketing agency Ant Farm has tapped Pongo chief marketing officer and Svp Cary Sachs for the newly created position of President of Television & Streaming. In his new role, the industry veteran will be responsible for growing and maintaining the respected trailer house’s division that now includes the burgeoning new-media marketplace and oversee the staff of editors, graphics artists and production pros. At Pongo, a TV marketing agency…...
- 7/8/2016
- Deadline TV
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