Sony Pictures Classics releases Telluride-darling documentary Julia with a national TV push, culinary events and virtual screenings through November hosted by famous chefs from Alice Waters (San Francisco) and Johnny Spero (Boston) to Jamie Bissonnette (Houston) and luminaries from New York, LA, Philly and Miami.
Directors Betsy West and Julie Cohen talked up the film on one Today show segment, followed by another, where food stylist Susan Spungen made Child’s recipe for pear and almond tarts. Chef Marcus Samuelsson – who appears in the film — cooked Julia Child’s classic roasted chicken and glazed carrots on Rachel Ray. A Nightline interview with West and Cohen airs next week.
Marketing and outreach is key in the current tepid specialty market.
“Every city is new event. It’s a real grassroots campaign,” said Sony Pictures Classic co-president Tom Bernard. That includes ads in food sections of newspapers, on cooking podcasts and YouTube.
Directors Betsy West and Julie Cohen talked up the film on one Today show segment, followed by another, where food stylist Susan Spungen made Child’s recipe for pear and almond tarts. Chef Marcus Samuelsson – who appears in the film — cooked Julia Child’s classic roasted chicken and glazed carrots on Rachel Ray. A Nightline interview with West and Cohen airs next week.
Marketing and outreach is key in the current tepid specialty market.
“Every city is new event. It’s a real grassroots campaign,” said Sony Pictures Classic co-president Tom Bernard. That includes ads in food sections of newspapers, on cooking podcasts and YouTube.
- 11/12/2021
- by Jill Goldsmith
- Deadline Film + TV
By now, most of you have heard about Julia Roberts' soul-searching, globe-trotting journey in "Eat Pray Love." First mission: Julia's character stops worrying about calories, wheat allergies, and food guilt and happily re-discovers the joy of eating in Italy. On-screen, Roberts indulges in pasta, blanched asparagus, goat cheese, smoked salmon -- the menu goes on and on. Even Julia admitted she gained over 7 lbs. shooting in Rome. Behind every dish presented and eaten on camera was Susan Spungen, a food stylist, who also worked on "Julie & Julia."' It's her job to make every morsel eaten onscreen - sometimes ...
Copyright 2010 by NBC Universal, Inc. All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.
Copyright 2010 by NBC Universal, Inc. All rights reserved.
This material may not be published, broadcast, rewritten or redistributed.
- 8/20/2010
- by nobody@accesshollywood.com (AccessHollywood.com Editorial Staff)
- Access Hollywood
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