Deestroying‘s first game as a professional football player did not end the way he hoped. Though the sports creator’s San Antonio Brahmas defeated the Memphis Showboats, he was placed on the injured reserve list after suffering a neck injury.
The Brahmas, who play in the newly-revived United Football League (Ufl), made a splash back in January when they signed Deestroying (whose real name is Donald de la Haye) and invited him to compete for the team’s starting kicker job. De La Haye shared his training camp experience through a series called Project NFL, and he earned a roster spot at the end of the show’s sixth episode.
Episode eight of Project NFL chronicled the Brahmas first game of the season. De La Haye got plenty of action on special teams, but he hurt himself while tackling an opposing returner after a kickoff. He was diagnosed with...
The Brahmas, who play in the newly-revived United Football League (Ufl), made a splash back in January when they signed Deestroying (whose real name is Donald de la Haye) and invited him to compete for the team’s starting kicker job. De La Haye shared his training camp experience through a series called Project NFL, and he earned a roster spot at the end of the show’s sixth episode.
Episode eight of Project NFL chronicled the Brahmas first game of the season. De La Haye got plenty of action on special teams, but he hurt himself while tackling an opposing returner after a kickoff. He was diagnosed with...
- 4/11/2024
- by Sam Gutelle
- Tubefilter.com
Welcome to our rundown of the most-watched branded YouTube videos of the week.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
Super Bowl Lviii offered a multitude of opportunities for creators. Some showed up during commercials while others attended the game after receiving invitations from the NFL.
Those NFL partners dominated this week’s Gospel Stats Weekly Brand Report. The biggest names on YouTube rose to the top of the ranking with sponsored videos that captured their goings-on at the football season’s marquee event.
We’re publishing this snippet of a larger Gospel Stats Weekly Brand Report in order to analyze sponsorship trends in the creator economy. Any video launched in tandem with an official brand partner is eligible for the ranking.
And – as the name up above would imply – all the data comes from Gospel Stats. If you’re interested in learning more about Gospel – and which brands are sponsoring what creators on YouTube – click here.
Super Bowl Lviii offered a multitude of opportunities for creators. Some showed up during commercials while others attended the game after receiving invitations from the NFL.
Those NFL partners dominated this week’s Gospel Stats Weekly Brand Report. The biggest names on YouTube rose to the top of the ranking with sponsored videos that captured their goings-on at the football season’s marquee event.
- 2/26/2024
- by Sam Gutelle
- Tubefilter.com
New Regency is adding to its executive ranks, hiring Laura Delahaye to oversee the company’s growing TV slate.
Delahaye will be head of domestic television at New Regency, reporting to chairman and CEO Yariv Milchan and president of motion pictures and TV Natalie Lehmann. She joins the company after working as director of overall deals, U.S. and Canada, at Netflix.
“New Regency is one the most exciting companies in television today, with both a rich legacy and strong momentum thanks to its recent successes and compelling slate of upcoming series,” Delahaye said in a statement. “I look forward to building upon the division’s strong recent growth and expanding a library that includes some of the best works of the last few decades.”
Said Milchan, “Adding Laura’s expertise to our team is an instrumental step as we continue to grow our footprint in the television space. Her...
Delahaye will be head of domestic television at New Regency, reporting to chairman and CEO Yariv Milchan and president of motion pictures and TV Natalie Lehmann. She joins the company after working as director of overall deals, U.S. and Canada, at Netflix.
“New Regency is one the most exciting companies in television today, with both a rich legacy and strong momentum thanks to its recent successes and compelling slate of upcoming series,” Delahaye said in a statement. “I look forward to building upon the division’s strong recent growth and expanding a library that includes some of the best works of the last few decades.”
Said Milchan, “Adding Laura’s expertise to our team is an instrumental step as we continue to grow our footprint in the television space. Her...
- 2/6/2024
- by Rick Porter
- The Hollywood Reporter - Movie News
New Regency has hired Netflix’s former director of U.S. overall deals Laura Delahaye as head of domestic television.
In her new role, Delahaye will oversee the company’s growing slate of U.S. television projects, while the international lineup continues to be led by Ed Rubin. She will report to New Regency chairman and CEO Yariv Milchan and president of motion pictures and television Natalie Lehmann.
New Regency’s current domestic TV projects include Donald Glover’s “Mr. and Mrs. Smith” series at Amazon and Netflix’s “Man On Fire” adaptation from Kyle Killen.
“Adding Laura’s expertise to our team is an instrumental step as we continue to grow our footprint in the television space,” Milchan said. “Her keen eye for identifying great stories and cultivating relationships with talent will only fortify our growing slate of television, and Natalie and I are thrilled to have her on board.
In her new role, Delahaye will oversee the company’s growing slate of U.S. television projects, while the international lineup continues to be led by Ed Rubin. She will report to New Regency chairman and CEO Yariv Milchan and president of motion pictures and television Natalie Lehmann.
New Regency’s current domestic TV projects include Donald Glover’s “Mr. and Mrs. Smith” series at Amazon and Netflix’s “Man On Fire” adaptation from Kyle Killen.
“Adding Laura’s expertise to our team is an instrumental step as we continue to grow our footprint in the television space,” Milchan said. “Her keen eye for identifying great stories and cultivating relationships with talent will only fortify our growing slate of television, and Natalie and I are thrilled to have her on board.
- 2/6/2024
- by Jennifer Maas
- Variety Film + TV
New Regency Pictures, which is behind Amazon’s Mr. and Mrs. Smith series, is staffing up.
It has hired Netflix exec Laura Delahaye as Head of Domestic Television. Delahaye was most recently Director of Overall Deals, Ucan at Netflix, where she worked on series including The Fall of the House of Usher and The Queen’s Gambit, as well as Ozark’s third and fourth seasons. On the overall deals side, she worked with the likes of Jason Bateman’s Aggregate and Brad Falchuk’s Teley-Vision.
Delahaye spent over seven years at the streamer, starting as Manager, Global Originals, where she worked on Marvel’s The Punisher and Luke Cage, as well as later seasons of Bloodline, Sense8 and The Haunting of Hill House. Before that she was a Creative Executive at Fox21 Television Studios.
The hire comes after the company promoted Natalie Lehmann to President of Motion Pictures and Television in December.
It has hired Netflix exec Laura Delahaye as Head of Domestic Television. Delahaye was most recently Director of Overall Deals, Ucan at Netflix, where she worked on series including The Fall of the House of Usher and The Queen’s Gambit, as well as Ozark’s third and fourth seasons. On the overall deals side, she worked with the likes of Jason Bateman’s Aggregate and Brad Falchuk’s Teley-Vision.
Delahaye spent over seven years at the streamer, starting as Manager, Global Originals, where she worked on Marvel’s The Punisher and Luke Cage, as well as later seasons of Bloodline, Sense8 and The Haunting of Hill House. Before that she was a Creative Executive at Fox21 Television Studios.
The hire comes after the company promoted Natalie Lehmann to President of Motion Pictures and Television in December.
- 2/6/2024
- by Peter White
- Deadline Film + TV
Six years ago, Donald De La Haye put his NFL dreams on the back burner, but he just took a big step toward that goal. The face of the Deestroying channel has received a contract with the San Antonio Brahmas of the newly-formed United Football League (Ufl).
De La Haye rose to prominence while attending the University of Central Florida, where he played as a kicker for the school’s football team. In his Deestroying videos, he chronicled his experience as a college athlete, but the NCAA took issue with his channel. In 2017, De La Haye was ruled ineligible due to the ad revenue he made from his YouTube videos.
Though he never played for Ucf again, he became a key advocate for creator-athletes after earning a favorable court decision in 2018. Many of the student-athletes who have benefitted from the NCAA’s updated Nil policy have cited Deestroying as a pioneering channel.
De La Haye rose to prominence while attending the University of Central Florida, where he played as a kicker for the school’s football team. In his Deestroying videos, he chronicled his experience as a college athlete, but the NCAA took issue with his channel. In 2017, De La Haye was ruled ineligible due to the ad revenue he made from his YouTube videos.
Though he never played for Ucf again, he became a key advocate for creator-athletes after earning a favorable court decision in 2018. Many of the student-athletes who have benefitted from the NCAA’s updated Nil policy have cited Deestroying as a pioneering channel.
- 1/31/2024
- by Sam Gutelle
- Tubefilter.com
Donald De La Haye, aka Deestroying, started making YouTube videos well before earning a football scholarship as a kicker at the University of Central Florida. His path took a number of surprise turns before he found himself sharing a stage with NFL Commissioner Roger Goodell — not as a draft pick but as a partner with the league as it enters new digital territory.
As Deestroying’s videos started gaining traction and generating income in the 2010s, the era just before “name, image and likeness” (Nil) rules changed the game for college athletes, NCAA officials gave him a choice. “They told me, ‘Hey, you can’t make money from your content while you’re a college athlete. You either need to delete your channel and donate the money back, or you’ll forfeit your eligibility. Or, just keep doing what you’re doing and you can no longer be a college football player,...
As Deestroying’s videos started gaining traction and generating income in the 2010s, the era just before “name, image and likeness” (Nil) rules changed the game for college athletes, NCAA officials gave him a choice. “They told me, ‘Hey, you can’t make money from your content while you’re a college athlete. You either need to delete your channel and donate the money back, or you’ll forfeit your eligibility. Or, just keep doing what you’re doing and you can no longer be a college football player,...
- 8/5/2023
- by Dade Hayes
- Deadline Film + TV
As NFL training camp gets underway, a YouTube star is delivering his own challenge to athletes in ten cities. Donald De La Haye, the former college football player known online as Deestroying, has partnered with the NFL for an expansion of his 1ON1 series.
In 1ON1, De La Haye takes to the gridiron to battle amateur and professional football players in mano-a-mano challenges. His opponents have ranged from random people off the street to NFL All-Pros like Tyreek Hill. To compete against those athletes, De La Haye draws on his own football experience. He played collegiately for the University of Central Florida, where he challenged the NCAA’s decision to make him choose between his scholarship and his YouTube channel.
The NFL-backed version of 1ON1 will begin during the week of July 17. Across a ten-day span, De La Haye will visit five NFL cities — Denver, New Orleans, Washington, Buffalo,...
In 1ON1, De La Haye takes to the gridiron to battle amateur and professional football players in mano-a-mano challenges. His opponents have ranged from random people off the street to NFL All-Pros like Tyreek Hill. To compete against those athletes, De La Haye draws on his own football experience. He played collegiately for the University of Central Florida, where he challenged the NCAA’s decision to make him choose between his scholarship and his YouTube channel.
The NFL-backed version of 1ON1 will begin during the week of July 17. Across a ten-day span, De La Haye will visit five NFL cities — Denver, New Orleans, Washington, Buffalo,...
- 7/13/2023
- by Sam Gutelle
- Tubefilter.com
It’s been nearly two years since the NCAA adopted a policy that allows college sports stars to earn financial benefits from their name, image, and likeness (Nil) rights. In the first year of the the Nil era, student athletes earned nearly $1 billion thanks to the new rules.
Those payments have come from a multitude of industries, but for many student-athletes, the creator economy offers the strongest financial opportunities. There are more than 75,000 college sports creators who are monetizing their channels, and those creators are the fastest-growing group on shoutout platform Cameo.
College athletics is now a gold rush, and companies are rushing in to work with the next generation of sports influencers. One of the firms leading that push is Viral Nation, a creator-focused marketing and technology company. By working alongside an eclectic roster of student-athletes, Viral Nation is preparing its partners for post-graduate careers in content creation.
The...
Those payments have come from a multitude of industries, but for many student-athletes, the creator economy offers the strongest financial opportunities. There are more than 75,000 college sports creators who are monetizing their channels, and those creators are the fastest-growing group on shoutout platform Cameo.
College athletics is now a gold rush, and companies are rushing in to work with the next generation of sports influencers. One of the firms leading that push is Viral Nation, a creator-focused marketing and technology company. By working alongside an eclectic roster of student-athletes, Viral Nation is preparing its partners for post-graduate careers in content creation.
The...
- 4/11/2023
- by Sam Gutelle
- Tubefilter.com
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