The Alliance of Motion Picture and Television Producers has tapped industry veteran Scott Rowe to lead communications for the collective bargaining entity that represents Hollywood’s major studios.
Rowe’s appointment comes as the entertainment industry braces for potential labor strife next year, with the Writers Guild of America, Directors Guild of America and SAG-AFTRA master contracts covering most TV and film work expiring by the end of June.
All three guilds are grappling with systemic changes that have up-ended Hollywood’s traditional compensation structures. That and the other massive changes across the industry are setting the stage for fireworks at the AMPTP’s famously long negotiating table next year. Led by longtime president Carol Lombardini, the AMPTP negotiates most industry-wide contracts on behalf of the major studios, TV platforms and hundreds of other TV and film producers.
Rowe spent nearly 30 years as a senior Warner Bros. communications executive. His...
Rowe’s appointment comes as the entertainment industry braces for potential labor strife next year, with the Writers Guild of America, Directors Guild of America and SAG-AFTRA master contracts covering most TV and film work expiring by the end of June.
All three guilds are grappling with systemic changes that have up-ended Hollywood’s traditional compensation structures. That and the other massive changes across the industry are setting the stage for fireworks at the AMPTP’s famously long negotiating table next year. Led by longtime president Carol Lombardini, the AMPTP negotiates most industry-wide contracts on behalf of the major studios, TV platforms and hundreds of other TV and film producers.
Rowe spent nearly 30 years as a senior Warner Bros. communications executive. His...
- 11/29/2022
- by William Earl
- Variety Film + TV
Scott Rowe has been named communications consultant for the Alliance of Motion Picture and Television Producers, succeeding Jarryd Gonzales in the role. Rowe’s appointment comes as the AMPTP is heading into what could be contentious contract negotiations next year with the WGA, SAG-AFTRA and the DGA.
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Rowe, who recently wrapped a nearly three-decade career in marketing and communications at Warner Bros., has, since last year, represented a number of clients through his own strategic PR firm SRowe2000 Media, including CNBC, Studio71, Unlikely Collaborators, Promax, and Fox Entertainment Global/MarVista Entertainment.
“Scott is well-known and well-respected among industry executives and journalists alike, and we welcome his strategic insights,...
Related Story Strike Watch: Would WGA Build Coalition With DGA & SAG-AFTRA In Upcoming Contract Negotiations? Related Story SAG-AFTRA Begins Wages & Working Conditions Process For Upcoming Film & TV Contract Talks Related Story DGA Leaders Say They're "Prepared For A Fight" In Upcoming Film & TV Contract Negotiations
Rowe, who recently wrapped a nearly three-decade career in marketing and communications at Warner Bros., has, since last year, represented a number of clients through his own strategic PR firm SRowe2000 Media, including CNBC, Studio71, Unlikely Collaborators, Promax, and Fox Entertainment Global/MarVista Entertainment.
“Scott is well-known and well-respected among industry executives and journalists alike, and we welcome his strategic insights,...
- 11/29/2022
- by David Robb
- Deadline Film + TV
Former Warner Bros. marketing and communication exec Scott Rowe is unveiling his own shingle. Rowe has launched SRowe2000 Media, which will focus on strategic communication, public relations, crisis communications, and social media counsel and execution.
Initial clients include Premiere Digital, NATPE and a technology start-up set to be announced at a later date. He is also serving as a PR consultant to Eric Strong, who is running for LA County Sheriff. Rowe plans to continue his work in the entertainment industry as well as media, technology, conferences, start-ups, legal and personal development sectors.
Rowe spent 27 years at Warner Bros. in a wide range of roles. Before departing in 2021, he most recently served as senior vice president, communications & domestic marketing for Warner Bros. Worldwide Television Marketing. He managed media relations and communications for the studio’s worldwide television distribution businesses, including executives, marketing and strategic/crisis communications.
As part of the job,...
Initial clients include Premiere Digital, NATPE and a technology start-up set to be announced at a later date. He is also serving as a PR consultant to Eric Strong, who is running for LA County Sheriff. Rowe plans to continue his work in the entertainment industry as well as media, technology, conferences, start-ups, legal and personal development sectors.
Rowe spent 27 years at Warner Bros. in a wide range of roles. Before departing in 2021, he most recently served as senior vice president, communications & domestic marketing for Warner Bros. Worldwide Television Marketing. He managed media relations and communications for the studio’s worldwide television distribution businesses, including executives, marketing and strategic/crisis communications.
As part of the job,...
- 1/21/2022
- by Michael Schneider
- Variety Film + TV
Former longtime Warner Bros communications executive Scott Rowe has begun his next chapter with the formal launch of SRowe2000 Media. His new firm will provide strategic communications, public relations, crisis communications, and social media counsel and execution to global clients across all industries.
Rowe, who last year exited Warner Bros. after 27 years as a senior-level communications and marketing executive, is currently working with clients from a variety of business sectors, including entertainment, media, technology, conferences, start-ups, legal and personal development. The firm’s current client roster includes Premiere Digital, NATPE, and a soon-to-be announced technology start-up.
Rowe most recently served as Senior Vice President, Communications & Domestic Marketing, Warner Bros. Worldwide Television Marketing, where he was responsible for managing all media relations and communications for the Studio’s worldwide television distribution businesses. He also headed up marketing for Warner Bros. Domestic Television Distribution. Additionally, Rowe co-ran the television group’s social media marketing team.
Rowe, who last year exited Warner Bros. after 27 years as a senior-level communications and marketing executive, is currently working with clients from a variety of business sectors, including entertainment, media, technology, conferences, start-ups, legal and personal development. The firm’s current client roster includes Premiere Digital, NATPE, and a soon-to-be announced technology start-up.
Rowe most recently served as Senior Vice President, Communications & Domestic Marketing, Warner Bros. Worldwide Television Marketing, where he was responsible for managing all media relations and communications for the Studio’s worldwide television distribution businesses. He also headed up marketing for Warner Bros. Domestic Television Distribution. Additionally, Rowe co-ran the television group’s social media marketing team.
- 1/21/2022
- by Denise Petski
- Deadline Film + TV
No More Heroes: The Stranglers superfan and PR guru Paul McGuire is departing Warner Bros. after a lengthy run at the company, including the past ten years as senior VP, worldwide corporate communications.
McGuire plans to open his own communications shingle, Last Resort PR, when not blasting The Cramps (R.I.P. Lux Interior) on “The Funhouse,” his Sunday night rock show on Khug-fm internet radio.
After a decade in Warner Bros. corp comm, McGuire decided to make a change. His exit coincides, but is not believed to be related, to recent rounds of layoffs at the company. He’s the latest high-profile departure in marketing and communications inside the conglom following longtime Warner Bros. TV Group marketing chief Lisa Gregorian and Scott Rowe, a PR vet who exited the studio after nearly 30 years.
McGuire’s candor, dry wit and knowledge of the biz has made him a highly respected...
McGuire plans to open his own communications shingle, Last Resort PR, when not blasting The Cramps (R.I.P. Lux Interior) on “The Funhouse,” his Sunday night rock show on Khug-fm internet radio.
After a decade in Warner Bros. corp comm, McGuire decided to make a change. His exit coincides, but is not believed to be related, to recent rounds of layoffs at the company. He’s the latest high-profile departure in marketing and communications inside the conglom following longtime Warner Bros. TV Group marketing chief Lisa Gregorian and Scott Rowe, a PR vet who exited the studio after nearly 30 years.
McGuire’s candor, dry wit and knowledge of the biz has made him a highly respected...
- 11/19/2020
- by Michael Schneider
- Variety Film + TV
Scott Rowe, a longtime communications executive for Warner Bros. TV Group, is exiting the studio after nearly 30 years.
Rowe’s post as senior VP of communications and domestic market has been eliminated as part of the broader restructuring and downsizing that has transformed the storied studio and its WarnerMedia parent company. The depth of the changes at Warner Bros., once Hollywood’s undisputed leader in film and TV production, have been jarring to entertainment industry veterans.
Rowe joined Warner Bros. in early 1994 after seven years with Fox, starting out as manager of publicity for the Warner Bros. Domestic Television Distribution syndication unit. He steadily rose through the ranks and added marketing duties in addition to PR and communications on behalf of various Wbtv units. He worked closely with longtime Wbtv marketing chief Lisa Gregorian, whose departure amid the restructuring was confirmed Monday.
Among the many Wbtv shows that Rowe worked...
Rowe’s post as senior VP of communications and domestic market has been eliminated as part of the broader restructuring and downsizing that has transformed the storied studio and its WarnerMedia parent company. The depth of the changes at Warner Bros., once Hollywood’s undisputed leader in film and TV production, have been jarring to entertainment industry veterans.
Rowe joined Warner Bros. in early 1994 after seven years with Fox, starting out as manager of publicity for the Warner Bros. Domestic Television Distribution syndication unit. He steadily rose through the ranks and added marketing duties in addition to PR and communications on behalf of various Wbtv units. He worked closely with longtime Wbtv marketing chief Lisa Gregorian, whose departure amid the restructuring was confirmed Monday.
Among the many Wbtv shows that Rowe worked...
- 11/10/2020
- by Cynthia Littleton
- Variety Film + TV
Scott Rowe is leaving Warner Bros. Television after 27 years, most recently as SVP, Communications & Domestic Marketing, for Warner Bros. Worldwide Television Marketing.
He is one of a number of longtime Warner Bros. executives departing the company as WarnerMedia is cutting down its workforce via layoffs and buyouts. (Rowe is believed to have taken a buyout.)
“I am eternally grateful for the nearly three decades of experiences, challenges and successes at Warner Bros., and especially for all of the people with whom I have had the incredible fortune to work – colleagues, clients, media, mentors and others,” Rowe said in a statement. “We’ve learned a lot, laughed a lot and I will miss them a lot, but I’m really excited to discover what comes next in my career. And, while I’ve written it hundreds of times in quotes for others, I can honestly say that for the next little...
He is one of a number of longtime Warner Bros. executives departing the company as WarnerMedia is cutting down its workforce via layoffs and buyouts. (Rowe is believed to have taken a buyout.)
“I am eternally grateful for the nearly three decades of experiences, challenges and successes at Warner Bros., and especially for all of the people with whom I have had the incredible fortune to work – colleagues, clients, media, mentors and others,” Rowe said in a statement. “We’ve learned a lot, laughed a lot and I will miss them a lot, but I’m really excited to discover what comes next in my career. And, while I’ve written it hundreds of times in quotes for others, I can honestly say that for the next little...
- 11/10/2020
- by Nellie Andreeva
- Deadline Film + TV
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